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Synthetic panels in practice: how to put them to work

Ondemand recordings

Jul, 2026

Synthetic panels in practice: how to put them to work

Learn how to build and apply synthetic panels for surveys, concept testing, and campaign validation to accelerate insights and reach hard-to-access audiences.

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Editors Picks

Creating an Active Intelligence System: Hormel’s AI Playbook (IIEX 2026)

Ondemand recordings

Apr, 2026

Creating an Active Intelligence System: Hormel’s AI Playbook (IIEX 2026)

From interacting with synthetic customer personas to identifying demand space opportunities, this session explores how Hormel is implementing purpose-built AI that adds real value

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Anticipate What’s Next: Combining Trend Forecasting and Synthetic Consumers for Smarter Decisions 

Ondemand recordings

Jun, 2026

Anticipate What’s Next: Combining Trend Forecasting and Synthetic Consumers for Smarter Decisions 

Join Market Logic and Nextatlas for a webinar exploring how to combine AI-powered trend forecasting and synthetic consumer personas for transformational market insight generation

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IIEX Europe 2026: How Philips Accelerates Consumer-Centric Innovation with AI

Ondemand recordings

Jun, 2026

IIEX Europe 2026: How Philips Accelerates Consumer-Centric Innovation with AI

Join Philips and Market Logic to see how AI personas are used to test concepts, refine messaging, and bring consumer insights closer to innovation decisions.

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Insights Tech Showcase: Health & 
Life Sciences Research Tech

Aug, 2026

Insights Tech Showcase: Health & 
Life Sciences Research Tech

Agentic AI is spreading quickly across the research workflow. Even without this new level of autonomy, research automation can make the work seem less intimate for researchers,

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MRMW EU 2026 | How REWE Group Builds Trusted Retail Intelligence

Aug, 2026

MRMW Europe | How REWE Group Builds Trusted Retail Intelligence at Scale

How can organizations use AI to scale intelligence while maintaining trust in the insights they act on? In this MRMW Europe session, REWE Group shares its approach to combining

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Putting Virtual Personas to Work: The Philips Playbook for Scaling Adoption, Governance, and Impact

Upcoming Events

Jul, 2026

Putting Virtual Personas to Work: The Philips Playbook

Discover how Philips scaled virtual personas across more than 600 marketers, innovation experts and business leaders—building trust, governance and practical use cases that

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TMRE@Home 2026: AI Personas and the Future of Consumer-Centric Innovation

Ondemand recordings

May, 2026

TMRE@Home 2026: AI Personas and the Future of Consumer-Centric Innovation

TMRE@Home Webinar: Market Logic showcases how AI-powered personas and synthetic respondents, built from trusted enterprise knowledge, help insights, marketing, and product teams

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Marketing Week Webinar: AI Personas – A New Approach to Understanding Your Customers

Ondemand recordings

Apr, 2026

Marketing Week Webinar: AI Personas – A New Approach to Understanding Your Customers

This webinar explores how AI-powered personas are transforming traditional customer research and marketing strategy. Marketing Week and Market Logic demonstrate how organizations

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Beyond Research: How Agentic AI is Rewriting the Rules of Commercial Intelligence

Ondemand recordings

Mar, 2026

Beyond Research: How Agentic AI is Rewriting the Rules of Commercial Intelligence

In this exclusive webinar, Market Logic sits down with our partner Melli to explore how forward-thinking agencies are transforming their research processes—moving faster, going

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The New Innovation Leaders: How Insights Teams Use AI to Drive Growth

Ondemand recordings

Mar, 2026

Webinar Panel - The Innovation Crisis Revealed

Explore AI-powered consumer insights for innovation to overcome barriers and drive true growth in your organization.

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Always-On Consumer Insight: How Marketers Use Agentic AI to Move Faster

Ondemand recordings

Mar, 2026

Always-On Consumer Insight: How Marketers Use Agentic AI to Move Faster

Recorded on March 3rd 2026 Market Logic is joined Campaign Live for an exclusive look at how agentic AI is changing the way marketers bring consumer insight into everyday

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Webinar: Inside Swiss Federal Railways’ 2026 Customer-Centricity Journey: The Rise of AI Personas

Ondemand recordings

Feb, 2026

Webinar: Inside Swiss Federal Railways’ 2026 Customer-Centricity Journey: The Rise of AI Personas

Join SBB and Market Logic to explore how AI-powered personas help scale customer-centric decision-making across enterprise organizations.

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Webinar – Innovation Reignited: C-Suite Insights into the State of Innovation

Ondemand recordings

Jan, 2026

Webinar - Innovation Reignited: C-Suite Insights into the State of Innovation Webinar 2026

Learn what 250 C‑suite leaders reveal about innovation. Join our Innovation Reignited webinar on January 27 for key challenges, growth drivers, and 2026 trends.

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IIEX Asia Pacific 2026: How Fonterra uses Agentic AI for Insights-Driven Innovation

Ondemand recordings

Jan, 2026

IIEX Asia Pacific 2026: Customer Story with Fonterra- Agentic AI for insights-driven innovation

Explore the impact of Agentic AI at IIEX Asia Pacific with Fonterra's insights-driven innovation session on 3–4 February 2026.

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Join Market Logic at Quirk’s Virtual 2026 – AI & Innovation Webinar

Ondemand recordings

Jan, 2026

Quirk's Virtual 2026 - AI & Innovation Webinar - Meet Persona Agents

Discover how AI-powered Persona Agents are transforming insights and innovation workflows on January 29 at Quirk's Virtual 2026.

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