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Everything you need to know about AI-powered synthetic personas

Resources

Feb, 2026

Get your comprehensive guide to synthetic personas

Understand how AI-powered synthetic personas work, how they can supercharge innovation with consumer insights, and where to start. Get your guide now.

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Editor's Picks

Market Logic Named as a Visionary in the 2026 Gartner® Magic Quadrant™ for Competitive and Market Intelligence Platforms

News

Apr, 2026

Market Logic Named as a Visionary in the 2026 Gartner® Magic Quadrant™ for Competitive and Market Intelligence Platforms

Berlin, Germany — April 27, 2026 — Market Logic Software, provider of the DeepSights active intelligence platform, today announced that it has been recognized as a Visionary

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Always-On Consumer Insight: How Marketers Use Agentic AI to Move Faster

Webinar & Events

Mar, 2026

Always-On Consumer Insight: How Marketers Use Agentic AI to Move Faster

Recorded on March 3rd 2026 Market Logic is joined Campaign Live for an exclusive look at how agentic AI is changing the way marketers bring consumer insight into everyday

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Forrester – The Total Economic Impact™ of Market Logic DeepSights

Resources

Jul, 2025

Forrester Study: The Total Economic Impact™ Of Market Logic DeepSights

Explore the findings of the Forrester Total Economic Impact™ (TEI) study and gain insights that can drive business success and strategic decisions.

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Understand your audience faster with dynamic, data-driven personas

Posts

May, 2026

Understand your audience faster with dynamic, data-driven personas

Learn how DeepSights' AI-powered, data-driven personas support traditional research, acting as continuous discovery engines — for better decision-making.

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Market Logic extends DeepSights Personas with synthetic panels and flexible persona generation to redefine audience research at scale

News

Apr, 2026

Market Logic extends DeepSights Personas with synthetic panels and flexible persona generation to redefine audience research at scale

DeepSights Personas’ new Persona Builder and Synthetic Panel capabilities transform how quickly insights, innovation, and marketing teams can deepen audience

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Get the DeepSight Personas product factsheet

Resources

Apr, 2026

Factsheet: DeepSights Personas

DeepSights Personas: From slide decks to real-time dialogue - know what your customers think, faster

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Marketing Week Webinar: AI Personas – A New Approach to Understanding Your Customers

Webinar & Events

Apr, 2026

Marketing Week Webinar: AI Personas – A New Approach to Understanding Your Customers

Marketing teams at Philips, Swiss Federal Railways, and Fonterra are using AI personas to pressure-test campaign ideas, refine messaging, and explore consumer reactions, often

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AI-accelerated market research: from human bottlenecks to strategic insights 

Posts

Apr, 2026

AI-accelerated market research: from human bottlenecks to strategic insights 

Explore how AI‑accelerated market research uses AI‑powered and automated market research to remove bottlenecks, helping insights teams apply AI in market research to deliver

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Creating an Active Intelligence System: Hormel’s AI Playbook (IIEX 2026)

Webinar & Events

Apr, 2026

Creating an Active Intelligence System: Hormel’s AI Playbook (IIEX 2026)

Session Details: At IIEX North America 2026, Market Logic’s Director of Product Management Joseph Rini was joined by Hormel’s Consumer Insights Lead Dave Anderko for a

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Market Logic collaborates with Melli to redefine category strategy services in the age of AI

News

Mar, 2026

Market Logic collaborates with Melli to redefine category strategy services in the age of AI

Berlin, Germany — Tuesday, March 31st 2026 — Market Logic Software,  a global leader in market intelligence and insights solutions, is excited to announce

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The missing layer in enterprise AI: Trusted insight intelligence

Posts

Mar, 2026

The missing layer in enterprise AI: Trusted insight intelligence

Enterprise AI is transforming productivity, but insights teams face a critical challenge: speed without confidence. Discover why general-purpose AI tools like Copilot lack the

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Collaborative and human AI framework: How to split the tasks with your AI 

Posts

Mar, 2026

Collaborative and human AI framework: How to split the tasks with your AI 

Discover how ai powered tools reshape the innovation process by enabling true human–AI collaboration, helping teams strengthen innovation management and unlock faster

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What synthetic personas reveal about consumer motivations that surveys can’t

Posts

Mar, 2026

What synthetic personas reveal about consumer motivations that surveys can’t

Discover how synthetic personas reveal deeper consumer motivations and deliver faster, richer consumer insights to strengthen early consumer testing.

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Beyond Research: How Agentic AI is Rewriting the Rules of Commercial Intelligence

Webinar & Events

Mar, 2026

Beyond Research: How Agentic AI is Rewriting the Rules of Commercial Intelligence

Event Details As AI reshapes the market research landscape, an agency’s competitive advantage will come from in how effectively they can integrate AI solutions and human

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Market Logic Software included in latest Market and Competitive Intelligence Platforms Landscape Report 

News

Mar, 2026

Market Logic Software included in latest Market and Competitive Intelligence Platforms Landscape Report 

Learn about Market Logic Software's position in the Forrester landscape report and its implications for competitive intelligence.

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