Every day, millions of customers interact with REWE Group brands and stores. But the signals shaping strategic decisions at one of Europe’s largest retailers come not only from consumer behavior, but also from market developments and emerging retail trends. Retail Intelligence exists to connect those signals, understand what they mean, and help the business see what may be coming next.
Dr. Katia Passari, Head of Business Insights – Retail Intelligence, and Marc Röhder, Project Lead, Business Insights – Retail Intelligence, will share what REWE Group has learned about using AI responsibly to support trusted retail intelligence at scale.
Their ambition goes beyond answering questions faster. AI helps teams find, connect, and synthesize knowledge at greater speed and scale, while human experts provide context, challenge assumptions, and support responsible interpretation.
In this session, you will learn:
- How REWE Group designed quality-assured processes to support trustworthy AI-generated answers, human oversight, and rigorous testing
- How safeguards and watch-outs help users assess the strength—and limits—of the available evidence
- How trusted AI-supported insights can be made more accessible and useful in everyday work
- Where Retail Intelligence goes next: translating emerging retail signals into clearer business context
