Date: Monday, October 5th 2026
Time: 12:10-12:40PM
Stage: TMRE Stage
Booth #: 317
Personas have long been essential to consumer businesses. But too often, they sit static in decks or become too quickly outdated to be used effectively in daily decision-making.
A new generation of AI-powered personas is changing that.
Toyota has partnered with Market Logic to create an integrated ecosystem of AI-enabled tools and workflows. Personas sits at the center of this new way of working, enabling Toyota’s insights, marketing, product and strategy teams to engage with dynamic, real-time audiences for earlier idea validation, sharper messaging, and better anticipation of consumer needs.
The success of new AI solutions increasingly depends not only on the underpinning technology – but on how teams build trust, establish governance, and create adoption pathways across the business.
In this session, Market Logic and Toyota will share a practical case study on how they’re using Personas to help foster an active enterprise-wide intelligence system. You’ll get a firsthand look and how these tools arereshaping the work of insights teams, and an honest discussion of how AI adoption happens in reality: not as a single deployment, but as a continual, deliberate journey.
