Unlock the potential of your market intelligence, insights and more

Use our knowledge management ROI calculator to discover your potential:

  • Employee productivity gains
  • Value of Time saved (VoT)
  • Reduced costs for market research

Calculate your organization’s knowledge management ROI instantly

Fill in the fields and submit the form to estimate your ROI.

Calculation period = 12 months

How many people should have access to the centralized knowledge at your organization?

Insight team members Number of team members

Business stakeholders Number of team members (ie product, marketing, R&D, sales)

Your Market Research Investments

Commissioned research projects Number of projects

Secondary source subscriptions Number of subscriptions

Other market and competitive intelligence investment Other subscriptions, software and services.

Calculate
Instructions: Enter your details and press Calculate. Savings breakdown will appear in next section.

Total Annual Benefits

XXXXXXXXX€

Total Annual savings

XXXXXXXX €

Estimated Annual Hours saved
Total time saved across all users

XXXXXX

Insight team members

XXX

Business stakeholders

XXX

Estimated Annual Value of time saved
Total time saved across all users

XXXXXX

Insight team members

XXX

Business stakeholders

XXX

Annual Market Research Investments saved

XXXXXX

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Fill out the form to reveal the results

Empower your leaders to make smarter and faster insights-backed decisions with trusted, AI-powered market insights. Having a centralized knowledge management platform democratizes access to market and competitive intelligence — and provide insights into knowledge management metrics. It’s a critical investment that breaks down information silos, boosts business performance, and delivers clear ROI.

How our ROI calculator works

The following assumptions provide a foundation for evaluating time and cost efficiencies within the organization. Knowledge management metrics include: average hourly pay rates for both insight team members and business stakeholders, estimated annual hours saved by each group, and typical costs associated with commissioned research projects and secondary source subscriptions. These figures are intended to support decision-making and highlight potential areas for optimization.

Insight Team Members – FTE Annual Pay – fully loaded cost – Average: $110,000

Business Stakeholders – FTE Annual Pay – fully loaded cost – Average: $140,000

Insight Team Members – Assumed Hours Saved Per Year: Insight team members are estimated to save 872 hours annually.

Business Stakeholders – Assumed Hours Saved Per Year: Business stakeholders are estimated to save 360 hours annually.

Assumed Average Cost Per Commissioned Research Projects: The average cost for commissioned research projects is assumed to be $40.000.

Assumed Average Cost Per Secondary Source Subscriptions: The average cost for secondary source subscriptions is assumed to be $30.000.

Assumed Average Cost of other market and competitive intelligence investment: $40.000

 

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Forrester TEI Study: Key insights and findings of DeepSights

A newly published Total Economic Impact™ (TEI) study by Forrester Consulting shows a 411% return on investment (ROI) over three years for Market Logic Software’s leading market intelligence and insights platform, DeepSights.  The study, based on in-depth interviews with DeepSights customers across multiple industries, provides comprehensive assessment of the real-world impact of deploying the platform within enterprises.

Explore the findings of the Forrester TEI study and gain insights that can drive business success and strategic decisions.

Download a full copy of the TEI study

Frequently asked questions about market intelligence ROI

Based on what insights leaders and finance stakeholders ask most — before and after deploying DeepSights.

What ROI can I expect from a market intelligence platform

Forrester's 2025 independent Total Economic Impact™ study found that organizations using DeepSights achieved a 411% ROI over three years. The three largest value drivers were: a 97% reduction in time-to-answer (generating $2.3M in recovered researcher productivity), a 27% reduction in market research spend through AI-driven duplicate study prevention, and more than 50% savings on legacy solution costs through platform consolidation. Payback was achieved in under six months.

How do you calculate the ROI of market and competitive intelligence software?

A market intelligence ROI calculation covers three value dimensions: (1) Productivity value — hours saved by researchers and business stakeholders multiplied by average hourly cost, particularly from faster time-to-answer on recurring questions; (2) Research efficiency value — percentage of studies avoided through knowledge reuse multiplied by average project cost; (3) Platform consolidation value — cost reduction from retiring fragmented point solutions. Use the calculator above to estimate your organization's potential across all three dimensions using Forrester benchmarks.

What drives ROI in an agentic AI insights platform?

The highest ROI drivers in an agentic AI platform like DeepSights are: autonomous knowledge retrieval that reduces manual search time across internal and external sources; AI-driven duplicate study prevention that flags existing research before new projects are commissioned; and continuous market signal monitoring that surfaces competitive and consumer intelligence without analyst intervention. Organizations with larger research budgets, distributed insights teams, and multiple legacy tool subscriptions typically achieve the fastest payback.

How is market intelligence ROI different from knowledge management ROI?

Both frameworks measure the business value of better information access, but market and competitive intelligence ROI is specifically driven by commercial decision speed: faster product launches, earlier competitive responses, and more confident go-to-market execution. While knowledge management ROI typically focuses on internal process efficiency, market intelligence ROI also captures revenue-side impact. Forrester's analysis of DeepSights found a 3% revenue contribution from faster, evidence-based decision cycles — in addition to the cost savings from research efficiency and platform consolidation.