Event Details
Synthetic audiences are the new frontier in insights but most conversations stop at the “what” and the “why.” This session is different. It’s a hands-on, deep dive into ‘’how’’ you can apply them to your projects today. It draws from our experience deploying DeepSights Personas with leading global brands including Philips, Swiss Railways and Hormel Foods.
You’ll see how a single, well-built panel can be cut and re-cut to answer very different questions, letting your team test more ideas, more often, with audiences that are normally slow and expensive to reach.
📣 Title: Synthetic panels in practice: how to put them to work
📆 Date: Thursday, 16th July 2026|
⏰ Time: 11:00AM ET | 14:00 UKT | 15:00 CEST
What we’ll cover:
1. Building personas and synthetic panels
- What data you need to build a synthetic persona
- What a synthetic panel is and what data you need to generate it
- What makes a synthetic panel genuinely robust rather than superficial
2. Putting synthetic panels to work — three use cases
- Running surveys: including hard-to-reach B2B and B2B2C audiences that you’d normally struggle to recruit
- Concept testing: image-and-text claims testing, such as evaluating a new product visual and how well the claims resonate with your audience
- Campaign message testing: gathering panel feedback on a video ad combining quantitative scoring and qualitative reaction to the creative
3. Flexible use of synthetic panels
- How to take different cuts from one synthetic panel and run different studies against sub-groups of personas
- Where synthetic panels add the most value and how to integrate them your existing research workflow
Who should attend
- Insights leaders evaluating where synthetic audiences fit into your research programme toolkit.
- Product, marketing and innovation teams who want to move faster on surveys, concept and message testing.
Your speaker
Joe Rini is Product Development Director at Market Logic, where he leads the strategy for DeepSights Personas. Joe works hands-on with global brands to put synthetic panels into production and will walk through what works in practice.
For insights and marketing leaders trying to move AI past the showcase phase, this is a rare look at how one of the world’s most innovative companies is actually doing it.
