Event Details
How do organizations move virtual personas from being an interesting AI experiment to driving impactful change in everyday workflows? What does it take to enable teams to make better, consumer-centric decisions across products, propositions, and campaigns?
At Philips Personal Health, Mathilde Beljaarts, Superior Proposition Insights Leader, has led a change program that has scaled the effective use of virtual personas across more than 600 marketers, innovation experts and business leaders, globally.
From carefully designing the first pilot to establishing new best-practice processes, Mathilde has accelerated a transformation in how AI helps Philips keep the consumer at the center of innovation planning.
In this interview, Mathilde will share firsthand how she structured and scaled this new way of working, helping Philips strengthen consumer centricity across the organization.
Tune in to learn how Mathilde and her team:
- Built and refined their initial personas to ensure high-quality and trustworthy interactions
- Adapted personas for different geographies and categories
- Identified top use cases for embedding personas into workflows
- Structured training and rollout to ensure smooth adoption
- Defined metrics for tracking the impact of virtual personas
- Established clear governance protocols for persona creation and refresh
Whether you are exploring your first virtual persona or scaling an established program, this conversation will offer practical lessons and inspiration for driving adoption, building trust, and putting virtual personas to work. Join us live to put your questions directly to Mathilde.
