Privacy Policy

Updated on April 11th, 2023

This Privacy Policy (hereinafter the “Policy”) describes how Market Logic (“we/We” or “us”) collects, processes, uses, and stores personal information when an individual (“you” or “User”) interact with us and/or visit our website, https://www.marketlogicsoftware.com/  (“Website”). 

We as a Data Controller are committed to protecting your privacy and ensure that your data is handled responsibly.

A.   Definitions

These terms used in this policy reflect the terminology of the European General Data Protection Regulations 2016/679 (“GDPR”). For the purpose of this Policy, the following terms shall have the below meaning:

   a.  The terms, “Controller,” “Data Subject,” “Member State,” “Personal Data,” “Personal Data Breach,” “Processing,” “Processor” and “Supervisory Authority” shall have the same meaning as in the GDPR.

   b. “MLS” or “Market Logic” or “we” mean all Market Logic Software entities, acting as a Controller.

   c. “you” or “User(s)” means an individual who is accessing the MLS Website and whose personal data is collected, subject to this Policy and their consent.

B.   How We Collect and Use Your Personal Data

1.   When you visit our Website

1.1.    Default Functionalities

Our Website provider automatically collects information that your browser transmits to us and stores it as “server log files.” Collected information includes: (i) Browser types and its versions, (ii) Operating system used, (iii) Referrer URL (the website from which an accessing system reaches our Website), (iv) Host name of the accessing computer, (v) Access dates and times, (vi) An IP address, (vii) The Internet service provider of the accessing system, and (viii) Any other similar data and information that may be used in the event of attacks on our information technology systems (including but not limited to hardware and software information, crash data, device information etc.).

When collecting general data and information, we do not draw conclusions about you as the data subject. Instead, this information is required to (i) deliver the content of our Website correctly, (ii) optimize our Website’s content and advertisements, (iii) ensure the long-term viability of our information technology systems and Website technology, and (iv) provide law enforcement authorities with the information necessary for criminal prosecution in the case of a cyber-attack.

Therefore, Market Logic analyzes anonymously collected data and information statistically, with the goal of increasing the data protection and data security of our enterprise, and to safeguard an optimal level of protection for the personal data we process. Anonymous data collected from the server log files are stored separately from the personal data provided by you.

Art. 6/1 lit. (a) of the GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose.

1.2.   Third Party Functionalities

We may offer functionality from third parties by redirecting you to third parties’ websites. While visiting the third-party site, your privacy choices, and the data you share with the third party will be subject to the respective third party’s privacy policy, and not subject to this Privacy Policy.

1.2.1.   Cookies

Our Website makes use of small text files called “cookies.” These cookies are small files that are saved on the hard drive of your computer when you visit our Website. By making use of cookies, we can provide you with a better overall Website experience.

User-input cookies are used on our Website. These are session cookies that are used to keep track of the User’s input. They are required for the Website to work properly. They are temporary files, which are erased when you close your browser.

We do not use any third-party cookies or flash cookies.

You have the option of configuring your internet browser to notify you when you receive a cookie, allowing you to decide whether to accept it. Further, you can choose to block all cookies. However, please note that should you choose to disable cookies, you will lose some features and functionalities of our Website. You may, at any time, reject the cookies through our Website by means of a corresponding setting of the internet browser used, and may thus permanently disable the cookies. Furthermore, already set cookies may be deleted at any time via your internet browser or other software programs. This is possible in all famous internet browsers. If you disable the cookies in the internet browser used, you may not benefit from all functions of our Website.

i.    LinkedIn

On our Website we use the LinkedIn Insight Tag, a service provided by LinkedIn Inc., Wilton Place, Dublin 2, Ireland (“LinkedIn”).

We concluded a data processing agreement with LinkedIn covering the processing of Users data on our behalf.

The LinkedIn Insight Tag is a piece of lightweight JavaScript code that we have added to our Website to enable in-depth campaign reporting and to help us unlock valuable insights about our Website visitors. We use the LinkedIn Insight Tag to track conversions, retarget Website visitors, and unlock additional insights about members interacting with our LinkedIn adverts. The LinkedIn Insight Tag enables the collection of metadata such as IP address information, timestamp, and events such as page views. All data is encrypted. The LinkedIn browser cookie is stored in a visitor’s browser until they delete the cookie, or the cookie expires.

We track anonymized demographic User data, engagement with a marketing campaign and subsequent Website user journey of those who clicked on a Market Logic LinkedIn post and go to our Website.

We analyze the data to optimize and tune the future social media campaigns and the Website journey.

You can opt out of cookies from LinkedIn on your LinkedIn settings page, and we recommend you read their cookie policy for more information at Cookie Policy | LinkedIn. You can further deactivate JavaScript in your browser to avoid the JavaScript to be executed.

The legal basis for the use of the LinkedIn Insight Tag is Art. 6/1 lit. (a) & (f) GDPR. The legitimate interest in the processing lies in the analysis of usage data to recognize and eliminate errors based on these findings and to optimize the Website design.

LinkedIn provides the possibility to unsubscribe from e-mail messages, SMS messages and targeted ads, as well as the ability to manage ad settings under Marketing preferences (linkedin.com). The setting of such cookies may be configured under Cookie Policy | LinkedIn The applicable privacy policy for LinkedIn is available at LinkedIn Privacy Policy.

ii.    HubSpot

Our Website uses Hubspot, a CRM and a Marketing Automation Tool provided by HubSpot Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141 USA (“HubSpot”).

HubSpot’s product infrastructure is hosted on Amazon Web Services (AWS) located in the United States East region and your data is processed and stored in that location.

We use HubSpot as a CRM system capturing full profile data, analyzing sales stages, user flows, creating communication assets (including email, landing pages), capturing, analyzing, and tracking them to build customer relationships.

The personal data, which you provide, for example, when using our contact form or registering for our newsletter, are stored, and processed on the servers of HubSpot.

HubSpot uses cookies, which are stored on your computer and enable us to analyze your use of the Website. The information collected in those cookies (e.g., IP address, geographical location, type of browser, duration of visit and pages viewed) is evaluated by HubSpot for the purpose of generating evaluations on the User behavior and thus improving our Website.

Legal Basis for the above evaluation of User behavior by HubSpot on our behalf is your consent (Art. 6/1 lit. (a) GDPR) provided through the cookie consent banner when first visiting our Website. If you decline the consent, your information will not be tracked when you visit our Website. However, a single cookie will be used in your browser to remember your preference not to be tracked.

You can disable the use of cookies in the settings of your internet browser; however please note that if you do this, you may not be able to use the full functionality of our Website and/or other websites.

We concluded a data processing agreement with Hubspot covering the processing of User data on our behalf. The privacy policy of Hubspot can be found here : HubSpot Privacy Policy.

iii.   6Sense

On our Website we use 6Sense, an account engagement platform provided by 6Sense Insights, Inc. 450 Mission Street, Suite 201, San Francisco, CA 94105.

We register User behavior and navigation on the Website, and any interaction with active campaigns. This data is also used for optimizing advertisement for efficient retargeting.

You can disable the use of cookies in the settings of your internet browser; however please note that if you do this, you may not be able to use the full functionality of our Website and/or other websites.

Art. 6/1 lit. (a) of the GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose.

iv.   jsDelivr

On our Website we use the open-source software service provided by jsDelivr for us to provide you with our individual web pages quickly and on all different devices you may use without any problem.

jsDeliver is a Content Delivery Network (CDN) service provided by a Polish software company ProspectOne, Królewska 65A/1, 30-081, Kraków, Poland. This is a network of regionally distributed servers connected via the internet. This allows content, especially large files, to be provided quickly and optimally, even under high load peaks. jsDelivr is designed to download JavaScript libraries hosted on npm and GitHub servers. However, you can also load WordPress plugins, as long as they are hosted on WordPress.org.

To provide this service, your browser may send data, such as IP address, browser type, browser version, which website is loaded or time and date of the site visit, to jsDelivr. For more information on the data processing activities conducted by jsDelivr, please refer to the jsDelivr’s privacy policy at  Terms & Policies – jsDelivr.

If you want to prevent this data processing, you can install a JavaScript blocker. However, please note that, if you prevent it, the Website can no longer offer the usual services to you, such as fast loading speed, etc.

Art. 6/1 lit. (a) of the GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose.

v.   Google Analytics

For the purpose of designing our pages to meet your needs and continuously optimizing them, we use Google Analytics, a web analysis service provided by Google Inc. https://www.google.de/intl/de/about/ (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”).

The information generated by the cookie about your use of this Website such as:

are transmitted to a Google server in the USA and stored there. Before data is transferred to any servers in the United States, it is collected in local servers. The information is used to evaluate the use of the Website, to compile reports on Website activities and to provide further services connected with the use of the Website and the internet for the purposes of market research and the design of these internet pages in accordance with requirements. This information may also be transferred to third parties if required by law or if third parties on our behalf process this data. Google states that under no circumstances will your IP address be merged with other data from Google.

Art. 6/1 lit. (a) of the GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose.

The processing of your personal data by Google Analytics, in particular the transfer of your data to the USA, will only take place if you have given us your express consent to do so via the cookie banner according to Article 49/1 sentence 1 lit. (a) of the GDPR. 

In addition, you can prevent the collection of data generated by the cookie and related to your use of the Website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on available at https://tools.google.com/dlpage/gaoptout?hl=de. As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking https://tools.google.com/dlpage/gaoptout. An opt-out cookie is set to prevent future collection of your information when you visit this Website. The opt-out cookie is valid only in your browser and only for our Website and is placed on your device. If you delete the cookies in your browser, you will have to set the opt-out cookie again to opt out from Google Analytics.

For more information about privacy issues related to Google Analytics, please refer to the Google Analytics Help available at Safeguarding your data – Analytics Help (google.com).

2.   When you subscribe to our newsletters

Market Logic offers its clients, business partners and the public an option to subscribe to its email newsletters regarding the latest insights from Market Logic as well as all our company news.

When subscribing for a newsletter, we store your name, e-mail address and the IP address of the computer system assigned by the internet service provider (ISP) which is used at the time of the subscription, as well as the date and time of subscription. Collecting this data is necessary to protect our operating system from possible misuse of a data subject’s e-mail address in the future.

The personal data we collect as part of your subscription to our newsletter will only be used for the purpose of sending the newsletter which includes marketing communications and product updates from Market Logic as well. Your information will not be sold to third parties.

If you no longer wish to receive our newsletters, your subscription can be terminated at any time by clicking the “unsubscribe” button in each newsletter you receive from us via email.

Art. 6/1 lit. (a) of the GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose.

2.1.   Newsletter tracking

Our newsletters contain “tracking pixels.” A tracking pixel is a miniature graphic embedded in a newsletter, which is sent in HTML format to enable log file recording and analysis. This allows a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, we can see whether an e-mail was opened by you (as well as the time it was opened), and the links that were clicked on. However, we will not be able to collect data via the tracking pixel if the device you use has a feature to disable tracking pixels and you do not disable such feature of your device.

We store and analyze this data to optimize the features and delivery of our newsletters, as well as to adapt the content of future newsletters to your interests. As stated above, we do not transfer any of your personal data to any third party. Data subjects can revoke their consent by unsubscribing to the newsletter. In that case, the User’s personal data will be deleted from our operating systems within a reasonable time frame.

Art. 6/1 lit. (a) of the GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose.

3.   When you register for webinars

Through our Website, you have an option to either subscribe for our “Watch on Demand” webinars or participate in live webinars (collectively called as “Webinars”).

When registering for our Webinars, you are required to provide us with your personal details such as name, company name, and e-mail address. This information provided by you is used by us to communicate with you. Additionally, for the live webinars, your details will be shared with the speakers at the webinar.

We may share your personal data with our trusted partners to contact you based on your request to receive such communications, perform statistical analysis, or provide sales or customer support. We make sure that our partners maintain your data as confidential and do not use it for any other purpose expect those we mention.

Art. 6/1 lit. (a) of the GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose.

3.1.   ON24 Inc

We use ON24 to process your personal information within ON24 content delivery platform that enables us to create, manage, host, and deliver webcasts and other content, as well as virtual events and environments, to send emails and communications to registrants, attendees, and other end Users, and to collect registration and other information from registrants, attendees and other end Users.

Following information might be collected by ON24:

ON24 utilizes top tier data center collocation, IAAS, and hosting facilities located in North America and Europe.

If you no longer wish to receive any communications from Market Logic in this regard, you can unsubscribe by clicking the “unsubscribe” button in the emails sent to you. In that case, the User’s personal data will be deleted from our operating systems within a reasonable time frame.

Art. 6/1 lit. (a) of the GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose.

4.   When you apply to an open job position at Market Logic

4.1.   Softgarden

We use Softgarden, an online application provided by Softgarden e-recruiting GmbH, to assist us with our recruitment process. We use Softgarden to process personal information as a Data Processor on our behalf and they are only entitled to process your personal data in accordance with our instructions.

As part of our online recruitment process, the following information might be collected by Softgarden:

Softgarden provides us with the facility to link the data you provide us with other publicly available information about you that you have published on the Internet – this may include sources such as LinkedIn and other social media profiles. Softgarden’s technology allows us to search various databases – some publicly available and others not, which may include your personal data (including your CV and/or Resumé), to find candidates to fill our job openings. When we find your profile in this way, we will obtain your personal data from these sources.

We may receive your personal data from a third party who recommends you as a candidate for a specific job opening or for our business more generally. We use information held about you in the following ways:

We do not use your personal data for automatic decision-making or profiling.

Article 6/1 lit. (b) and Article 6/1 lit. (f) of the GDPR serves as the legal basis of the processing.

The personal data that we collect from you and process using Softgarden’s services will not be transferred outside of the European Economic Area (“EEA”). Softgarden undertakes to only use data centers in member states of the European Union (EU) or the European Economic Area (EEA) for the provision of the recruiting and applicant management system. If you would like further information, please contact us on the details mentioned in the “Contact Us” section located on our Website. We will not otherwise transfer your personal data outside of Germany, United Kingdom, or EEA or to any organization (or subordinate bodies) governed by public international law or which is set up under any agreement between two or more countries.

4.2.   Talentful

Talentful Ltd. is an onsite recruitment advisor. They provide recruitment services to us via their consultants. Talentful processes personal information as Data Processor and as Independent Data Controller. In the capacity of as a Data Processor, Talentful processes the following information:

Talentful processes the above-mentioned data in accordance with our instructions. Talentful does not transfer any of the data it processes outside the European Economic Area (“EEA”), the United Kingdom (“UK”) or Switzerland.

Article 6/1 lit. (b) and Article 6/1 lit. (f) of the GDPR serves as the legal basis of the processing.

5.   When you interact with our ChatBot

Our Website has a chatbot feature which is operated by HubSpot (“ChatBot”). ChatBot is a messaging software developed to interact with individuals visiting the Website. Presently, the ChatBot service is only available to you if you consent to the additional cookie functionalities with the cookie management tool, as the widget interacts with the website visitors and provides chat history. If you do reject the additional cookies, then the chatbot function will be disabled by default.

When you interact with our ChatBot on our Website, we may collect your personal data such as name, email address and any other personal information which is provided by you during your conversation with the ChatBot. ChatBot may also collect and process information such as your IP address, location etc.

The information we receive via the Chatbot can be used to communicate with you by responding to your requests, comments, questions, and complaints you may send us.

It is also used to monitor the use of our ChatBot and use the information to help us improve and provide personalized solutions, products, and services to you.

Additionally, we may process and use your personal data for direct marketing and to better identify products and services that you may be interested in.

This ChatBot feature is operated by HubSpot, for further details of how your personal data is handled, you can refer to the Privacy Policy of HubSpot at HubSpot Privacy Policy.

Art. 6/1 lit. (a) of the GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose.

6.   When you request a Demo

If you are interested in our product and request our demo services, you will be required to provide your personal details such as name, company name, email address, phone number, etc. This information provided by you will be used by us to communicate with you and to provide our demo services. However, if at the time of requesting the demo, you consent to receive marketing communications and product updates from us, then we will use your data to send you marketing communication and product updates.

If you no longer wish to receive any communications from Market Logic in this regard, you can unsubscribe by clicking the “unsubscribe” button in the emails sent to you. In that case, the User’s personal data will be deleted from our operating systems within a reasonable time frame.

Art. 6/1 lit. (a) of the GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose.

C.   How We Store and Secure Your Personal Data

MLS has appropriate policies and technical and organizational measures in place to safeguard and protect your personal data against unlawful or unauthorized access, accidental loss or destruction, damage, unlawful or unauthorized use and disclosure. We will also take all reasonable precautions to ensure that our staff and employees who have access to your personal data have received adequate training.

We limit access to your personal data to those who have a genuine business need to know. The processing of your information will be done only in an authorized manner and is subject to the duty of confidentiality. We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach wherever we are legally required to do so.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted through any online means, therefore any transmission remains at your own risk. We store your personal data in our Servers located in the European Union.

D.   How Long Do We Keep Your Data

The statutory retention period is the criteria used to determine the duration for which your personal data will be stored. The personal data collected is routinely deleted before the expiry of the retention period, as long as it is no longer necessary for the fulfilment or initiation of a contract or for other legal means.

As the Data Controller, MLS will process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage as it is granted under the GDPR 2016/679 or any other third country legislation/regulation to which we are subject.

If the storage purpose does not apply, or if a storage period prescribed by the European legislator or another competent legislator expires, personal data will be blocked or erased in accordance with the applicable legal requirements.

E.   Your Rights

These User rights are subject to the jurisdiction of the User and the prevailing laws. Laws in certain jurisdictions may provide individuals with specific rights relating to personal data, such as those listed below. We will honor these rights to the extent required by law.

Under the GDPR, you have certain rights. If you want to exercise or discuss any of access rights, please contact our Data Protection Officer at dpo@marketlogicsoftware.com and please include (i) enough information for us to identify you, (ii) proof or your identity and address, and (iii) let us know to what your request relates. In summary, your rights are the following:

If we are processing your data, you can request access to your personal data that we are processing. This means that you can receive a copy of the personal data we hold about you and access to other information including:

–    the purposes of the process.

–    the categories of personal data concerned.

–    the recipients or categories of recipients to whom the personal data have been or will be disclosed to,

–    where applicable, that your personal data is transferred to a recipient in a third country or international organization and the existence or absence of an adequacy decision by the European Commission, or in the case of transfers referred to in Article 46 or 47, or the second subparagraph of Article 49(1) of GDPR, reference to the appropriate or suitable safeguards and the means to obtain a copy of them or where they have been made available.

–    where possible, the expected period for which the personal data will be stored and if not possible, the criteria that is used to determine that period.

–    the existence of the right to request from us the rectification or erasure of personal data, or restriction of processing of personal data concerning the data subject, or to object to such processing.

–    the existence of the right to lodge a complaint with a supervisory authority.

–    where the personal data is not collected from the data subject, any available information as to their source.

–    the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject.

Furthermore, you have a right to obtain information as to whether personal data is transferred to a third country or to an international organization. Where this is the case, you have the right to be informed about the safeguards relating to the information transfer.

There might be some rare occasions where we cannot fulfil a request for access (e.g., if this request impacts the rights of another person or company). If we cannot help you, we can still get back to you in a timely fashion and let you know the reason the request cannot be fulfilled.

You are entitled to request us to correct any incomplete or inaccurate personal data we hold about you. This rectification will occur swiftly and may include the means of providing a supplementary statement.

In certain circumstances, you can ask us to delete or remove your personal data. There are certain exemptions where we may refuse this request, for instance, where personal data is required for compliance with the law or in connection with a legal claim.

You can ask us to suspend the processing of certain data about you in certain circumstances.

You may have the right to obtain the personal information you have provided to us (in a structured, commonly used, and machine-readable format) to reuse it elsewhere or ask us to transfer this information to a third party of your choice. This transfer of personal data can be done where it is technically feasible and were doing so does not adversely affect the rights of others.

You may have the right to object to us processing your information in certain circumstances. This applies where we are:

–    processing your information for direct marketing purposes; or

–    relying on our own or someone else’s legitimate interests to process your personal information, with the exception that we can demonstrate compelling legal grounds to process this information; or

–    processing your personal information for research, unless this processing is necessary to perform a task that is carried out in the public interest.

If we are relying on your consent as our legal basis for processing your personal data, you have the right to withdraw your consent at any time.

As stated above, if you wish to exercise any of these rights, please contact our Data Protection Officer at dpo@marketlogicsoftware.com. You also have the right to submit a complaint with a Data Protection Supervisory Authority in a member state of the European Union where you are a resident or where an alleged infringement of data protection law has taken place.

F.   Contact Us

If you have any questions about this Privacy Policy or are our practices, you may contact us on the below details.

For the purposes of the EU GDPR 2016/679, the data controller is:

Name: Market Logic Software AG

Address: Franklinstraße 28-29, 10587 Berlin, Germany

Phone: +49 30 3988 15-150

E-Mail: info@marketlogicsoftware.com

Website: www.marketlogicsoftware.com

Any data subject may, at any time, contact our Data Protection Officer at dpo@marketlogicsoftware.com directly with all questions and suggestions concerning data protection.