Market Logic for consumer goods

Market Logic serves some of the most innovative enterprises in the consumer goods industry. That is because we make most out of our clients consumer and market research and understand their challenges and requirements.

Understanding the change

Consumer goods enterprises have one common challenge:
understanding changing consumer behaviors. Unlike many sectors, the CPG industry was able to grow despite the pandemic. However, this should not obscure the fact that many aspects of consumer needs and attitudes are changing.

Consumers focus more strongly on their environmental impact, on wellbeing and develop new consumption habits, due to the stay-at-home situation. Therefore, it becomes crucial to reevaluate markets, consumers, and their needs. When done right it causes enterprises to flourish – if ignored it will lead to disruption.

At Market Logic we know

The main barrier to meeting consumer needs is ineffective insights management. Therefore, we developed a solution that empowers insights & analytics teams to capture, develop and share actionable consumer and market knowledge with business units in the organization.

The result is an organization that has a strict focus: delivering to the needs of the markets.

Use AI to extract insights easily

  • The first AI assistant for trusted market insights
  • Extract insights from your knowledge base in an instant
  • Create insights reports on-demand
Learn more about DeepSights™

“There’s a hunger for insights across the breadth of partners, from R&D, commercial strategy, marketing, brand marketing, and innovation, as well as people from the agency side… This has driven a lot of behavior change – we have seen a huge jump in the average monthly users.”

Director of Next Generation Insights

The Kellogg Company

Read case study