Agentic AI is spreading quickly across the research workflow. Even without this new level of autonomy, research automation can make the work seem less intimate for researchers, perhaps diminishing their sense of connection to participants or research tasks. What can this kind of disengagement mean in a domain where the research participants are patients, caregivers, and clinicians making life-affecting decisions?
The platforms built for health and life sciences research are streamlining workflows, and solutions can be as varied as the research contexts. For example, patient community platforms now generate regulatory-grade evidence; decentralized trial infrastructure has become a primary research channel; and AI-powered advisory systems have compressed workflows that once took months.
Join Market Logic at Greenbook’s upcoming Insights Tech Showcase: Health & Life Sciences Research Tech, where we’ll be demonstrating how DeepSights is supercharging insights discover and research ROI for leading healthcare and life sciences organizations across the globe.
Session Details:
📝 Leveraging AI-Powered Personas for Consumer-Centric Decisions in Healthcare
📅 Wednesday, 19th August 2026
🕖 12:40 PM ET | 18:40 CEST
Key Takeaways:
- Turn fragmented research into one connected knowledge base
- Bringing your consumer segments to life with dynamic, synthetic personas
- Increase the impact and ROI of your research
