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Mar, 2022
How did Mars Wrigley end up with the perfect FMCG insights management platform to unlock the power of insights across the enterprise? Insights pros from Mars Wrigley and Market
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Mars Wrigley recently announced their goal to achieve Net Zero greenhouse gas emissions across their value chain by 2050. In addition,
2022 January, Berlin, Germany – Market Logic Software, the global leader in the insights engagement industry, has appointed Wolfgang Hilpert as Chief
Aug, 2021
As the pandemic catapults the world of ecommerce ahead in record time, there’s no shortage of trends data for decision makers to make sense of. But the truth is, decision makers
Jul, 2021
The webinar explored the thriving world of ecommerce, accelerated by the pandemic, and its impact across categories such as groceries, personal care, social commerce, and D2C.
Jun, 2021
NOTE: This case study was written in 2021. It may mention certain product features or applications that have since been changed. REWE Group is as diverse as its customers. With
REWE Group is one of Europe’s largest supermarket chains a €75-billion business based in 22 countries with over 380,000 employees. In this session, Dr. Katia Passari (Head of
May, 2021
At Market Logic, our clients’ approaches to their insights platforms often fall on a spectrum. At one end of the spectrum, small teams start deploying insights platforms for
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In 2019, Gartner reported that almost 90% of business managers said it was important to use data to make their daily market-facing decisions. But the same study reported business
Apr, 2021
Terah Putman, Director of Next Generation Insights at the Kellogg Company, answered company leaders’ calls to fearlessly democratize the organization’s insights so
Posts
Is your desk research gaining value or losing momentum? Read how these companies use desk research for nimble decision-making
Mar, 2021
Decision-makers only use evidence in 50% of their decisions. There are two reasons why: they can’t find the evidence they need when they need it, and when they do find evidence,
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