Market Logic for marketing professionals

Successful marketing organizations have one thing in common: they orientate their actions with a strong focus on markets, consumers, and their needs. To develop customer centricity, three core problems must be solved:

• Knowledge capture: relevant data, information & knowledge must be captured, organized, and made accessible for research, insights & analytics units.
• Insights development: data and Information must be turned into actionable consumer and market knowledge, known as insights.
• Business engagement: marketing & product units must be strongly interconnected with Research, Insights & Analytics teams to profit and effectively use the generated knowledge.

• The first AI assistant for trusted market insights
• Extract insights from your knowledge base in an instant
• Create insights reports on-demand

Market Logic offers the most advanced insights management process on the market. Due to the systematic development of data, information & knowledge, business units get the information they need to develop branding and communication that resonates with the audiences.