May 24, 2023

Read time: 2min

Google Chat integration with DeepSights™ from Market Logic, widens easy access to trusted market insights for employees  

Elizabeth Marchetti

Market Logic enables better business decision-making for Google Suite users with AI for insights assistant, DeepSights™.  

BERLIN, 24th May 2023 – Google Workspace users can now use Google Chat to connect to their organisation’s trusted market insights. By opening a conversation with Market Logic Software’s AI insights assistant, DeepSights™, directly in Google Chat, business users will be able to get answers to their market and consumer intelligence questions whenever they need.   

The new Google Chat integration complements an existing integration with Microsoft Teams, ensuring comprehensive access to DeepSights™ for business users in companies of all sizes. Typically, it can take 10 to 20 minutes for an insights or intelligence manager to find and share the relevant data in a concise response to questions from colleagues. Delays in helping colleagues within other business functions inevitably pile up, however, as those insights managers need to find time to respond to ad hoc queries alongside their scheduled workload. With DeepSights™, the same question could be answered in seconds and include full references to trusted resources.  

“For years, insights and intelligence teams have struggled with finding ways to connect business users efficiently with the rich set of market insights they have curated. DeepSights™ removes those barriers by making these insights instantly available via Google Chat or Microsoft Teams. This level of accessibility makes better informed decision-making a reality for businesses at a scale that wasn’t previously possible,” says Olaf Lenzmann, Chief Product and Innovation Officer at Market Logic.  

The DeepSights™ AI insights assistant is the latest innovation by Market Logic, whose award-winning Market Insights Platform is used by many of the world’s largest brands. Global enterprises such as Dyson, Vodafone, Philips, and Astra Zeneca, use Market Logic to centralize all internal and external knowledge assets, conduct new research, and connect with business stakeholders through a single hub.  

DeepSights™ is the first AI tool specially trained to generate natural language answers to business questions about markets, trends, and consumer behaviours. It is the only AI in the market to provide reliable answers that include citations to verifiable, trusted insights. 

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