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Posts
Apr, 2019
We are pleased to be included in the Forrester Research report “New Tech: Market and Competitive Intelligence (M&CI) Solutions, Q1 2019.” The report names Market Logic
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Feb, 2019
Market Logic was very excited to be at IIeX Amsterdam last week with Coca-Cola, where a lively agenda stimulated great discussions on the stage and conference floor, see the
Jan, 2019
Most of our readers—over 80%—believe artificial intelligence can help insights teams, based on the results of our last survey. Why? In the words of one respondent: “AI takes
Jun, 2018
The 2018 Mumbai Market Logic Insights Executive Roundtable took place in Mumbai, India and Saurin Shah, Head of CMI, Godrej Consumer Products, hosted. In attendance were
Webinar & Events
May, 2018
Coca Cola’s generous invitation to host our November roundtable at their conference centre at 1 Coca-Cola Plaza in Atlanta was attended by insights and marketing executives from
Mar, 2018
At the 3rd Market Logic Executive Roundtable in Chicago October 2018, Paul Bould, VP Global Marketing Insights at Abbott Laboratories shared a detailed case study on deployment of
Aug, 2017
It would seem to some that AI marketing is a natural marriage for a marketer looking to deliver value by way of insights. However is that still a dream? Way back in 1965, Herbert
Jul, 2017
At the 2nd Market Logic Executive Roundtable in London last June, Chet Henderson, VP of Consumer and Market Insight, Foods & Sustainable Business, Unilever, shared a
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Mar, 2017
“We’re using AI to give creativity back to the marketers.” So said Market Logic CEO Kay Iversen this week at I-COM, the industry forum for Marketing Data & Measurement
When it comes to artificial intelligence and cognitive computing, we couldn’t be living in more exciting times – new methods and technologies are invented every day,
Feb, 2017
In one of a series of essays on the impact of AI on the insights profession, Martin Rückert identifies a key technology to efficiently find patterns and insights from exponential
In one of a series of essays on the impact of AI on the insights profession, Martin Rückert, our Chief AI Officer, identifies a key technology to efficiently transform
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