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Pharma & Healthcare
Sep, 2023
Learn how Philips deployed generative AI across their enterprise consumer insights function and compared our new DeepSights™ solution against ChatGPT, Bing, and existing
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Editors Picks
Consumer Goods
Aug, 2021
As the pandemic catapults the world of ecommerce ahead in record time, there’s no shortage of trends data for decision makers to make sense of. But the truth is, decision makers
Mar, 2022
Mars Wrigley recently announced their goal to achieve Net Zero greenhouse gas emissions across their value chain by 2050. In addition,
Oct, 2023
Philips has recently conducted an in-depth analysis, pitting popular tools like ChatGPT and Bing against the generative AI solution for market insights
Jun, 2021
NOTE: This case study was written in 2021. It may mention certain product features or applications that have since been changed. REWE Group is as diverse as its customers. With
May, 2021
At Market Logic, our clients’ approaches to their insights platforms often fall on a spectrum. At one end of the spectrum, small teams start deploying insights platforms for
Apr, 2021
Terah Putman, Director of Next Generation Insights at the Kellogg Company, answered company leaders’ calls to fearlessly democratize the organization’s insights so
Telecommunications
Jan, 2021
Proximus, the largest ICT provider in Belgium, launched their new insights platform, the “Knowledge Center.” It’s already making its mark in the firm’s knowledge-sharing
Telstra is building “a connected future, where everyone can thrive.” Learn how Australia’s largest telecommunications firm overcame the challenge of decentralized knowledge
By far the best decision Vodafone’s insights team made in 2020 was launching their Market Logic insights platform, says Mike Taylor, Vodafone’s Head of Insights. Find out
The Challenge: Collecting all of Dyson’s research in one, accessible place Dyson is a global technology giant and prolific innovator. Best known for its invention of the
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Dec, 2020
How can General Mills create not only an easily accessible library of insights but a living, breathing, evolving ecosystem their stakeholders could rely on to make winning
As one of the world’s largest retailers The Home Depot’s tagline, “how doers get more done,” signals the brand’s commitment to empower today’s home improvement
Automotive
Nov, 2020
Back in 2019, at an automotive industry conference, Doug Murtha, Toyota Motor North America’s (TMNA) Group VP Corporate Strategy and Planning emphasized the importance of
Colgate knows that fast decision-making based on easily accessible insights is key to meeting evolving consumer preferences and vigorous competition worldwide. At the Market Logic
Oct, 2020
Fonterra is a global dairy cooperative of 10,000 farmers with brands in over 150 countries, accounting for about a third of the world’s dairy trade. According to Tim Opie, GM
Jun, 2020
Fenny Léautier, Head of MI&A, Personal Health at Philips is a passionate advocate for the Forrester storytelling method and the executive responsible for Philips’ market
Mar, 2020
At IIeX 2020 in Amsterdam, Market Logic client partner Mondelez shared their exciting journey to true consumer centricity. Gabriela Gaut, European Director Insights &
Financial Services
Sep, 2019
We were lucky enough to be joined at ESOMAR Edinburgh (2019) by Robert Adams, VP Global Human Insights at VISA. We presented Visa’s case study for their successful Global
Jun, 2018
The 2018 Mumbai Market Logic Insights Executive Roundtable took place in Mumbai, India and Saurin Shah, Head of CMI, Godrej Consumer Products, hosted. In attendance were
Mar, 2018
At the 3rd Market Logic Executive Roundtable in Chicago October 2018, Paul Bould, VP Global Marketing Insights at Abbott Laboratories shared a detailed case study on deployment of
