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AI collaborators that work alongside your team to transform data into robust ideas of concepts – faster, smarter, and fully traceable.
DeepSights Agents are specialized AI collaborators that work side-by-side with your insights, innovation, and strategy teams. Built on Market Logic’s AI for Insights platform, they operate using your proprietary data, workflows, and best practices.
These agents autonomously monitor and synthesize data to maintain evolving profiles of trends, needs, categories, or target groups.
These agents operate in teams that work in iterative cycles with human specialists to achieve goals faster.
Continuously tracks and consolidates insights on evolving consumer trends relevant to your business
Automatically generates structured profiles with chapters, visuals, and referenced source links
Surfaces what’s changed (“learning deltas”) to highlight emerging shifts and momentum
Surfaces what’s changed (“learning deltas”) to highlight emerging shifts and momentum
Supports insights, marketing, strategy, and innovation teams with up-to-date trend intelligence
Specialized agent teams work collaboratively with human experts in the Innovation Studio to drive fast, insight-led outcomes
Creates a systematic competitive advantage by embedding structured AI support into your innovation process
Accelerates front-end workflows — from whitespace detection to idea generation and concept creation
Combines guided human input with configurable AI execution for repeatable success
Enables transparent collaboration and review with customizable templates, checkpoints, and traceability
Brands need to drive 10-30% of revenue through innovation
More than 40% of product launches fail without proper validation
Innovation pipelines stall without a constant flow of qualified ideas
01
Define innovation mission
Agents generate structured project briefings using configurable templates. This ensures clear alignment on objectives, scope, and desired outcomes from the very start.
02
Pull from trend profiles, internal documents, research, or external sources
Desk Researcher Agent gathers targeted data to support your specific innovation goals. Always-on Agents continuously scan trusted sources for relevant signals.
03
Detect unmet needs and opportunity spaces
Whitespace Identification Agents identify and refine whitespace descriptions by analyzing emerging trends and market gaps — helping teams uncover high-potential innovation territories.
04
Generate and refine ideas in real time
Innovation Ideation Agents transform insights and whitespace themes into early-stage innovation ideas. Teams can iterate collaboratively to evolve the strongest directions.
05
Shape ideas into full concepts with copy, visuals, and rationale
Concept Generation Agents consolidate feedback and structure each idea into a market-ready concept. Outputs include narrative, strategic rationale, and imagery to support testing or executive evaluation.
Built for insight-led innovation
Collaborative Al + Human framework
Combines human expertise and Al to accelerate innovation with confidence
Unique to you
Custom to your business
Tailored to reflect your unique data, innovation methods, and internal workflows
On-demand specialist agents
Purpose-built to support specific end-to-end innovation processes and deliver results at scale
Full range of agents
Always-on foundation
Continuously monitors data and generates updated insights - handling the heavy lifting so your team can focus on action
Purpose-built Al for insights
Designed to extract meaning, reduce misinterpretation, and support traceability
AI for insights foundation
Fully connected ecosystem
Seamlessly integrated, leveraging connected intelligence from DeepSights end-to-end insights ecosystem
