AI-Driven Case Studies: Transforming Industries and Business Strategies

Consumer Goods

How Mars supercharges market insights with DeepSights

Discover how Mars partnered with Market Logic to build a company-wide platform that addressed common consumer and market insights problems.

Pharma & Healthcare

Philips puts Generative-AI to the test

Philips has recently conducted an in-depth analysis, pitting popular tools like ChatGPT and Bing against the generative AI solution for market insights DeepSights™.

Consumer Goods

Mars Wrigley’s Journey to “Zero Waste Research”

Mars Wrigley recently announced their goal to achieve Net Zero greenhouse gas emissions across their value chain by 2050. In addition,

Retail

REWE Group delivers curated insights with Knowledge Hub Newsletter

NOTE: This case study was written in 2021. It may mention certain product features or applications that have since been changed. REWE Group is as diverse as its customers. With

Consumer Goods

Over 40,000 employees can self-service insights with L’Oréal’s “One Intelligence”

At Market Logic, our clients’ approaches to their insights platforms often fall on a spectrum. At one end of the spectrum, small teams start deploying insights platforms for

Consumer Goods

Kellogg’s democratizes insights with next-gen platform

Terah Putman, Director of Next Generation Insights at the Kellogg Company, answered company leaders’ calls to fearlessly democratize the organization’s insights so

Telecommunications

Proximus transforms with an insights platform

Proximus, the largest ICT provider in Belgium, launched their new insights platform, the “Knowledge Center.” It’s already making its mark in the firm’s knowledge-sharing

Telecommunications

Telstra’s AI powered insights platform

Telstra is building “a connected future, where everyone can thrive.” Learn how Australia’s largest telecommunications firm overcame the challenge of decentralized knowledge

Telecommunications

Vodafone recreates water cooler moments

By far the best decision Vodafone’s insights team made in 2020 was launching their Market Logic insights platform, says Mike Taylor, Vodafone’s Head of Insights. Find out why

Consumer Goods

Dyson’s platform shows the big picture

The Challenge: Collecting all of Dyson’s research in one, accessible place Dyson is a global technology giant and prolific innovator. Best known for its invention of the

Consumer Goods

An insights ecosystem for General Mills

How can General Mills create not only an easily accessible library of insights but a living, breathing, evolving ecosystem their stakeholders could rely on to make winning

Retail

Faster decisions at The Home Depot

As one of the world’s largest retailers The Home Depot’s tagline, “how doers get more done,” signals the brand’s commitment to empower today’s home improvement

Automotive

Toyota’s insights platform creates opportunity

Back in 2019, at an automotive industry conference, Doug Murtha, Toyota Motor North America’s (TMNA) Group VP Corporate Strategy and Planning emphasized the importance of

Consumer Goods

Smarter decision making at Colgate-Palmolive

Colgate knows that fast decision-making based on easily accessible insights is key to meeting evolving consumer preferences and vigorous competition worldwide. At the Market Logic

Consumer Goods

Farming for insights at Fonterra

Fonterra is a global dairy cooperative of 10,000 farmers with brands in over 150 countries, accounting for about a third of the world’s dairy trade. According to Tim Opie, GM

Pharma & Healthcare

Best practices for storytelling at Philips

Fenny Léautier, Head of MI&A, Personal Health at Philips is a passionate advocate for the Forrester storytelling method and the executive responsible for Philips’ market

Consumer Goods

Building Toblerone’s brand book with insights

At IIeX 2020 in Amsterdam, Market Logic client partner Mondelez shared their exciting journey to true consumer centricity. Gabriela Gaut, European Director Insights &

Financial Services

Visa’s global insights transformation

We were lucky enough to be joined at ESOMAR Edinburgh (2019) by Robert Adams, VP Global Human Insights at VISA. We presented Visa’s case study for their successful Global

Consumer Goods

How Godrej dealt with too much data

The 2018 Mumbai Market Logic Insights Executive Roundtable took place in Mumbai, India and Saurin Shah, Head of CMI, Godrej Consumer Products, hosted. In attendance were

Pharma & Healthcare

Faster insights delivery at Abbott

At the 3rd Market Logic Executive Roundtable in Chicago October 2018, Paul Bould, VP Global Marketing Insights at Abbott Laboratories shared a detailed case study on deployment of

Knowledge center / Case Studies

Learn how we work with our partners to achieve the results they need

Read how Novartis, a global leader in Pharma, centralizes and optimizes insights with AI

Learn how REWE Group transformed knowledge sharing with AI-powered insights

Philips puts Generative-AI to the test

How Colgate transforms trends knowledge into actionable insights at scale

How Mars supercharges market insights with DeepSights

Philips puts Generative-AI to the test

Mars Wrigley’s Journey to “Zero Waste Research”

REWE Group delivers curated insights with Knowledge Hub Newsletter

Over 40,000 employees can self-service insights with L’Oréal’s “One Intelligence”

Kellogg’s democratizes insights with next-gen platform

Proximus transforms with an insights platform

Telstra’s AI powered insights platform

Turn market noise into decisions — in one monthly read.

Vodafone recreates water cooler moments

Dyson’s platform shows the big picture

An insights ecosystem for General Mills

Faster decisions at The Home Depot

Toyota’s insights platform creates opportunity

Smarter decision making at Colgate-Palmolive

Farming for insights at Fonterra

Best practices for storytelling at Philips

Building Toblerone’s brand book with insights

Visa’s global insights transformation

How Godrej dealt with too much data

Faster insights delivery at Abbott

Find out how we can give you more data driven insights