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As a species, human beings are getting older. In the last 50 years, global average life expectancy has, according to data by the World Bank Group, increased nearly 15%. As a result, consumers globally are seeking better long-term quality of life, giving rise to a boom in health consumerism. In the US, spending on health and wellness has, as per a McKinsey report on the global wellness market, grown to nearly $1 trillion, with58% of consumers prioritizing health and wellness year-on-year, and driving growth through consumer-centricity.
For Healthcare, however, this consumer boom is contributing to an overload of information. As Forbes reports, every year, Healthcare data increases by 36% per annum. In turn, this makes it difficult for industry professionals — particularly insights, product, and marketing teams — to keep on top of shifts in the market and increasingly demanding customers.
This article will show how the healthcare industry can stay responsive to trends in health products and consumer needs by harnessing artificial intelligence (AI). Highlighting the advantages of AI-powered targeted market insights, it will illustrate the ways in which organizations can overcome challenges in developing innovative new products. In turn, it will demonstrate how, by improving their knowledge management through AI, they can generate consumer insights across their organizations that speed the delivery of successful products.
The evolving landscape of health and wellness products: Challenges and opportunities in consumer health product development
If one obstacle now facing the healthcare industry is the rapidly shifting tectonics of health consumerism, then this challenge is compounded by the complexity of customer needs and habits. A survey by CVS Health on connected Healthcare experiences suggests that 85% of patients today are seeking personalized health products and services. In turn, this demand is driving the expansion of digital healthcare, including apps and telehealth (i.e. online, video, and telephone consultations).
Since patients and Healthcare consumers are now also using multiple channels when accessing products and services, this data fragmentation poses an obstacle for Healthcare companies. With multiple sources of information available, it becomes harder to discern true demands from fads, which could lead to disinvestment in products with short market lifespans. Research by Deloitte into pharmaceutical launches, for instance, shows that one third miss expectations due to companies misunderstanding consumers’ needs. Moreover, this information overload is outpacing traditional manual research cycles, increasing the likelihood of companies investing in unsuccessful products.
Another burden in the healthcare industry is siloed data. Dispersed throughout teams working without centralized knowledge bases, siloed data, and disconnected insights prevent a holistic view of health consumerism. The consequences of this can be a widening of the insights gap and the hindering of relevant product developments.
But with the ability to handle vast amounts of data quickly, AI can turn these challenges into opportunities.
Unlocking consumer health insights using AI-powered knowledge management
AI represents a considerable advance in the knowledge management (KM) space. Whereas information such as market reports, consumer data, compliance and regulation updates, surveys, and external sources was previously held in different teams and accessed manually, AI-powered KM can seamlessly organize and centralize any Healthcare organization’s knowledge base.
Using purpose-built AI knowledge-management solutions, Healthcare teams are able to respond to queries using natural, everyday language, delivering market insights — hidden truths about the market found via research — across the business, without the need for specialist data science skills. By centralizing this information alongside real-time consumer health data (e.g., app data; social media metrics and content; product reviews; and trend reports, etc.), AI-driven KM can produce targeted, up-to-date analysis. For insights, marketing, and innovation teams, this means the ability to identify and respond to changes in Healthcare consumerism by uniting previously siloed information and data into one central knowledge platform. Through this, they are able to spot new consumer demands, and new spaces in the market — helping them develop new potential health products more quickly and accurately, based on trusted insights.
Or to put it another way: with the help of purpose-built AI market intelligence solutions, this integrated approach can transform once unwieldy volumes of information and raw data into actionable insights that drive business decisions.
The need for a specialized AI for insights solution is crucial. With different platforms having different strengths, Healthcare organizations should assess and consider their needs carefully before adopting an AI-powered KM system.
DeepSights™: A revolution in health product innovation
Developed by Market Logic Software, DeepSights™ is one of the most specialized and versatile options on the market for Healthcare organizations. One of the issues Healthcare companies face in staying ahead of the constantly evolving trends in health consumerism is difficulty in grasping a comprehensive view of the market that encompasses both intelligence and information concerning why customers behave the way they do. But by employing DeepSights, businesses in the industry can organize and classify structured and unstructured information, research, and data alike, thereby integrating the strengths of both market research and consumer insights, and providing a holistic view of what’s going on. Using DeepSights, Healthcare businesses are easily able to spot trends and gaps in the market, enabling them to securely invest in innovative new consumer health products.
Decoding consumer behavior in health consumerism
DeepSights is a platform with the ability to simplify complex information about the Healthcare market into digestible insights.
It takes unprocessed information from website analytics, sales figures, customer relationship management systems, and social media, and transforms them into analyses of consumer attitudes, preferences, and purchasing motivations — accessible across organizations via Natural Language Processing (NLP).
DeepSights is quickly able to produce actionable insights into health consumerism that can precisely respond to the business’s demand for personalized, digitally integrated, preventative, and/or convenience-driven health products as the market continues to evolve.
Identifying unmet needs and white spaces
DeepSights uses the same AI-powered code-cracking abilities for market research too. Taking existing information from surveys, focus groups, secondary data analysis, and competitive intelligence gathering, it highlights undeserved segments and unmet market needs where new health products are likely to succeed.
Traditionally, market research has been hindered by time-consuming manual processes, including categorizing and labelling market research for accessibility, and linking this with insights from other departments. But with DeepSights, AI does the heavy lifting, putting to work data-driven insights, making it easier to understand the boom in health consumerism.
Validating concepts for successful health products
At its core, DeepSights gives users the power and confidence to put its data-driven insights to work in achieving products and services consumers really want. Prior to the emergence of AI, market intelligence and data regarding healthcare consumer preferences were often cut off from one another, obstructing a granular understanding of health consumerism. Via the integration of market research and consumer insights, however, DeepSights’s comprehensive understanding of multiple streams of information also validates new products based on a 360-degree view.
By combining market analysis with an understanding of consumer behavior, Healthcare enterprises can develop innovative products that address both gaps in the market as well as the underlying needs of consumers. Through this, companies can be confident of developing consumer health products that align with genuine market and consumer demands.
One of the other ways DeepSights enhances this process is via its AI Persona Agents. A conventional part of market research, personas have traditionally been composed of market segmentation data, and presented via PDFs and PowerPoint decks. The drawback of this approach is that these personas remain static, go out of date, and quickly become siloed.
With DeepSight Persona Agents, Healthcare teams are able to improve their consumer understanding by interacting with AI-generated customers instead. Based on market research and real-time information, Persona Agents can give feedback on products as well as early-stage ideas, reducing the possibility of investing in unsuccessful research. For insights and innovation teams battling a market filled with competitive consumer healthcare products, this is a substantial advantage.
DeepSights: A strategic approach to product development in health consumerism
By leveraging AI-powered, data-driven insights, DeepSights can, according to a study commissioned by Market Logic regardingthe impact of market research and intelligence on investment, reduce the time required to derive insights by 50-75%. For innovation teams, this means an end to creating products on out-of-date information.
Part of the reason for Deepsights’s ability to enhance delivery times is due to its easy integration across organizational structures. For example, having connected DeepSights to established and secondary information, Healthcare businesses can link innovation teams instantly, allowing them to interact with the platform using natural language and to develop successful products faster.
Integrating diverse consumer data sources
Without an AI knowledge management platform like DeepSights, vital consumer and market information, both internal and external, often remains sequestered between healthcare company departments that have unique access to certain resources.
By centralizing this knowledge and making it quickly accessible to different teams, DeepSights functions as a unified source of truth, creating strategic cohesion and preventing research duplication. And with the ability to generate and share reports addressing market and intelligence-related questions with colleagues in only a click, DeepSights quickens knowledge distribution too. Where it once took hours to create reports, Healthcare professionals can download them as Microsoft PowerPoint and Word files, and extract powerful market insights in an instant.
What’s more, DeepSights’ centralized approach also helps in managing AI governance in Healthcare & Pharma companies by maintaining both internal standards regarding the safe use of AI and adherence to data privacy laws.
While AI-based KM can provide Healthcare teams with data-driven insights, unreliable platforms can expose them to inaccurate, biased, and unexplainable data, leading to insights that can provide false outlooks of the market. In addition, platforms that do not integrate data privacy by managing user permissions and restricting access to sensitive materials (e.g. patient records) are exposed to potential compliance violations too.
Trusted platforms like DeepSights, however, mitigate these problems. Using clearly sourced data from multiple streams — rather than limited pools that skew results — it offers explanations to each conclusion. And by providing control features that can restrict access to certain information, Deepsights helps Healthcare businesses maintain regulatory compliance.
Iterative insight generation for agile innovation
In addition to establishing a knowledge base via DeepSights using proprietary information and data, Healthcare & Pharma organizations can also connect to trusted secondary sources. Ranging from subscriptions to news and market data sources, and updates of website content via Really Simple Syndication (RSS) feeds, these resources are used by DeepSights to continuously monitor shifts in the healthcare market. A one-stop solution for businesses looking to streamline these secondary sources is the Healthcare & Pharma RSS bundle by Market Logic, which provides up-to-date intelligence on market developments. Through this, innovation teams are empowered to responsively refine products in real-time.
And then there are DeepSights Always-On Consumer Trends Agents. One of the pain points for marketing, insight, and innovations teams in Healthcare is the struggle to keep up with changing trends in products and services. On top of this, with different departments keeping an eye on different aspects of the industry’s ever-changing landscape, such fragmented monitoring risks missing the bigger picture.
Yet, through continuously scanning data knowledge bases alongside a wide range of up-to-the-minute information, AI Agents for Healthcare provides exactly that via self-generating tailored research and bolstering strategic insights and innovation. Capable of highlighting market shifts, these AI agents not only free staff from time-intensive research, but also accelerate the identification of whitespace and the creation of innovative health products.
Empowering consumer-centric product teams
In centralizing previously disparate, manually monitored information, DeepSights enables Research & Development (R&D), product, and marketing teams to take advantage of data-driven health consumerism insights.
Easily integrated with Google Drive and Microsoft SharePoint, DeepSights can be connected to Google Chat and Microsoft Teams. Here, users can receive clear, structured, evidence-based consumer insights via DeepSights in 1-1 and group conversations, encouraging interorganizational discussion. They are also able to quickly share any answers with a one-click report that takes minutes, rather than weeks, to generate.
In connecting and empowering users with skills and specialisms using the same instantly accessible knowledge, DeepSights cultivates collaborative decision-making. It also speeds up research cycles and supports teams in aligning common goals in product development.
Fueling product success through health consumerism insights with DeepSights
DeepSights is among the most sophisticated AI-driven consumer insights platforms available. In tests by Philips examining the effect of gen AI on insights generation, DeepSights delivered a 57% higher level of answer reliability than ChatGPT and Bing.
Healthcare leader Philips has also adopted AI-powered synthetic agents. Learn how the brand worked with Market Logic to build synthetic personas for deeper consumer understanding by watching a recording from our presentation at MRMW EU 2025 below.
As health consumerism continues to grow, so will consumer and market data, and only Healthcare & Pharma companies equipped with AI knowledge management tools will outpace the competition.
In this increasingly crowded market, DeepSights’ core ability to centralize knowledge, connect teams, and deliver actionable insights offers unique strategic advantages. And by adopting its potential to identify gaps in the market, organizations creating innovative health consumer products can be confident of success.
Market Logic Software’s award-winning platform DeepSights™ transforms knowledge management, fosters collaboration across teams in Healthcare companies, enhances research, and helps produce successful projects.
Delivering actionable market insights using powerful generative AI, it centralizes and streamlines existing knowledge resources alongside real-time data information, enabling Healthcare & Pharma businesses to respond to changing consumer demands. Arrange a demo today and discover more.
