This year, Market Logic is proud to sponsor MRMW EU.
On November 6-7th, 2025, we are joining market research experts in Berlin, Germany, for two days of networking, presentations, panel discussions, and more.
We’ll take the stage on Day 1 (Thursday, November 6) to share how AI Personas are transforming enterprise insight strategy, followed later that afternoon by our Chief Innovation Officer, Olaf Lenzmann, joining an industry panel on adapting to disruption in market research.
Market Logic & Philips Case Study | November 6th | 12:00PM
Co-Creating the Future: How Philips and Market Logic Built Personas for Deeper Consumer Understanding
Speakers:
- Sehnaz Arasan, Consumer Insights AI Platform Manager | Philips
- Joseph Rini, Director of Product Management | Market Logic Software
In this joint session, Philips and Market Logic share how they co-created Personas to help global insights and marketing teams work smarter and faster, scaling consumer understanding across the enterprise.
What you’ll learn:
- Operationalizing Personas: Bringing consumer understanding to life through living, conversational personas that enable rapid testing, refinement, and exploration.
- Co-Creating for Scale: From first prototype to enterprise rollout, a partnership that transformed vision into capability.
- Built for the Enterprise: Integrating Personas seamlessly into Philips’ platforms and workflows to make insight generation faster, smarter, and more connected.
Day 1 | Panel Discussion | November 6th | 14:30PM
Adapting to Disruption: Practical Strategies for the Evolving Market Research Landscape
Panelists:
- Olaf Lenzmann, Chief Innovation & Product Officer | Market Logic Software
- Tomas Loureiro, Senior Director of Global Intel & Strategic Projects | EDP
- Dr. Susanne Wehde, Head Consumer Centricity & Insights | tesa
- Karol Zyskowski, Team Lead Brand and Customer Insights | Hilti
Meet Us at the Market Logic Booth
Our team will be on-site throughout MRMW Europe 2025.
Stop by the Market Logic booth to see how our DeepSights™ AI platform and Persona Agents help global enterprises put intelligence on tap, connecting insights, AI, and human expertise to drive smarter, faster decisions.
