Go for the gold during the Paris Olympic Games 2024

All eyes are on the Paris Olympic Games 2024, with the event currently taking place in the French capital. It’s always an awe-inspiring spectacle to watch world-class athletes excel in their sport. While doing so, we are reminded of the huge amount of preparation, effort, and group collaboration required for Olympic athletes to reach their goals — as they spend years honing their sports skills, with the support of team members, coaches, nutritionists, and the right equipment. And what about the market insights Olympics?

Similarly, it takes experience, trial and error, and considerable effort for organizations to apply and scale effective knowledge management, using the right tools and strategies for market insights. “Training” your business with the right customer insights solutions can prepare you to stay ahead of the competition and win the race — be it today, or perhaps, in time for the next Olympics! 

So, as you enjoy watching the world’s best athletes performing incredible feats, have you ever wondered whether your business is worthy of a gold, silver, or bronze medal in AI for insights? 

Time to go for the gold at the market insights Olympics! Let’s explore where your organization’s efforts sit when leveraging AI-driven market insights — and how you can stay competitive in the race for market insights, including market research and knowledge management.

Is your market insights strategy gold, silver, or bronze-medal worthy?

In today’s knowledge-driven business landscape, insights teams like yours are regularly overwhelmed by vast amounts of data and insights. Luckily, AI can help with sifting through and making sense of this market insights knowledge at speed and scale. 

AI is revolutionizing how your businesses respond to market shifts, allowing you to act more quickly and proactively in line with consumer preferences. Using the right AI knowledge management tools, the business becomes more intelligent — making informed decisions that impact the business. 

Read on to find out whether you are a bronze, medal, or gold champion at the market insights Olympics. 

Bronze medalist

You’ve made it to the podium! You are on a winning streak and worthy of a spot on the podium as a market insights champion, if you are already ticking these boxes: 

☑️ Your organization clearly understands the potential impact of AI across the organization, including Insights, Business and GTM teams, such as:

• Transform insight team productivity and efficiency 
• Maintain control over data integrity, governance and standards  
• Spot market whitespace more often, ahead of competitors  
• Increase returns on research and product development 
• Increase innovation success 
• Connect consistently with market needs and preferences   

☑️ You are looking for the right AI knowledge management tool, and have defined clear expectations of what you want AI tools to deliver across the business. You understand that deploying the right AI solution for your organization’s market research needs is crucial.

☑️ You are asking yourself what are the results you want from implementing AI for market insights into your tech stack — and are asking yourself the right questions, before asking them to prospective tech market insights partners. You are applying clear AI-relevant criteria to selecting the right AI for insights partners by asking a set of important questions about their AI approach, such as: 

• How can you assess the ROI of an AI consumer insights platform?  

• Does your AI-for function on a Natural Language Processing (NLP) basis? 

Get further help in finding the right AI customer insights solution with our 10-question checklist.

There is always room for improvement. With the following steps you’ll be a silver champion in no time:

Silver medalist

You’re miles ahead of the competition, placing yourself in second place in the AI market insights Olympics. You are silver medal if:

☑️ You are upskilling your employees by exposing them to knowledge-based AI tools. You understand that if you pick the right NLP-based AI for-insight tools, employees don’t need much training, because NLP is trained to understand and work in human language — saving you time and effort when implementing a new product in your tech stack.

☑️ You are close to choosing the right AI-driven solution for market insights. You have done your research and are considering, comparing, and/or testing different generative AI for market insights tools on the market. You are looking at the differences between AI tools such as DeepSights, Microsoft Copilot and a DIY solution.

☑️ You top of the latest innovation trends in market insights and run a pulse check within your organization, to understand the attitude of teams and core stakeholders around new tech.

☑️ You are trying out different AI software solutions that are specifically designed for AI market insights research and management. You are creating knowledge in your organization around the quality of answers you want from your generative AI for insights tool.

You’ve nearly reached the top spot on the podium in the AI market insights Olympics. Read on to find out how you can turn your data into gold.

Gold medalist

Congratulations! You have won the market insights race with full points. You are excelling and an Olympic champion if you are already applying the following tactics:

☑️ You know what makes a good VS not-so-good AI for insights solution. For instance, you understand that today’s go-to approach for infusing an enterprise’s private knowledge into a gen-AI model is called Retrieval-Augmented Generation (RAG). You know that a generic RAG gen AI tool can fail to answer business questions with truly relevant content because it’s been drowned out by the sheer volume of tangentially related information. 

☑️ You understand how the roles changing in the new AI-for-insights enterprise, and what should you be mindful of: for instance, with the emergence of new roles like the “guardians of the data”. You understand that tech mastery becomes crucial for every role when driving the cultural shift to an AI-insights-powered process.

☑️ You are confidently using an AI for market insights tool in your organization. You have a strategy in place and are working with the right AI-for-insights experts to help you curate AI knowledge internally — and ensure the high quality and performance of your AI-for-insights tool.

☑️ You are always on the lookout for new AI tech and tools to enhance your performance further — for example, via the use of an API that allows you to inject market insights directly into business systems. By using the new API to integrate DeepSights seamlessly with any business application, your organization can infuse invaluable insights into their business processes and as a result, systematically drive better decision-making.

At this point, you have it all covered. But be sure to always stay on top of the latest market changes and shifts, in this dynamic and competitive industry! Check out our Resource Hub for up-to-date thought leadership content on all things AI and generative AI insights.

What can you do to ensure a medal in the market insights Olympics?

However far ahead you are in the race for AI-powered insights, the most important part is getting started. Taking any action today to “train” your organization to become an Olympic star will compound into a success for years to come. Wherever you are in your training journey, having an effective AI-based knowledge-management solution can help.

DeepSights™ can transform the way insights and business teams work. The solution leverages generative AI to extract key customer insights from huge amounts of knowledge within minutes. It can also produce insights summary reports with just one click.  

Get started today on your AI for insights journey. Bring trusted generative AI insights into daily work effortlessly with DeepSights™. Transform the way you access and share insights, and how knowledge flows through the business.