Thought Leadership

Brand marketing whitepaper

As a brand manager or digital marketer, how can you get started with generative AI? Read our whitepaper to tap into the transformative power of AI insights

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Full Guide: How to become an insights-driven organization

To succeed in today’s dynamic consumer landscape, your organization must be able to react faster to unforeseen events and market shifts — continuously innovating ahead of the competition. Learn how to do just that — powered by the transformative potential of AI and generative AI, applied to trusted market insights. 

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Guide: Building the right AI skills in your insights team (Part 3)

How does this guide help you? In part 3 of our guide, we’ll delve into another crucial component of the AI-insights-powered organization: The people. How are the roles changing in the new AI for insights enterprise, and what should you be mindful about? To conclude, we share practical tips from our experts on the next…

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Guide: Systems architecture and processes (Part 2)

Learn the AI insights-powered enterprise systems architecture and processes.

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Guide: How to become an insights-driven organization (Part 1)

Transform your organization with insights. Download this guide to find out how.

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AI for Insights: Innovation Report

A comprehensive survey of business leaders and insights professionals revealing how enterprises plan to embrace AI for research and insights. 

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Checklist choosing the right AI insights platform

Use this checklist for choosing the right AI insights platform for your business.

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Transforming insights into business value in the healthcare and pharmaceutical industry

Learn how to bridge the insights gap and ease the burden on stakeholders for Health & Pharma insights professionals.

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Maximize the impact of market insights in retail

How to leverage AI-powered insights in a changing retail landscape — and the tools you need to future-proof your business

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Future Skills for insights professionals – Business Guide

How generative AI will change your job & the skills you need to stay relevant.
Use this as a one-stop guide to understand the opportunities presented by generative AI, the challenges your team may face in its implementation, and skills you should adopt in order to leverage these tools for innovation and. business growth.

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How AI for insights is changing the game for enterprises

Discover how generative AI is revolutionizing the business insights landscape and learn about the challenges that insights teams currently face, including the “more-more-less” dilemma of more data than ever before, increased stakeholder demand for quick answers, and fewer insights professionals to manage it all.

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