Thought Leadership

2023 will see a lot of changes in the field of consumer insights: from increased focus on organizational resilience, to more savvy consumers, and more reliance on Artificial Intelligence.

November 2022 – At our recent “Insights Executive Roundtable” in London, we were joined by IPSOS’s Chief Knowledge Officer Simon Atkinson, who delivered the keynote address. In his presentation titled “We Need to Talk About Change: the Dynamics of Public Opinion”, Simon shared recent figures on global demographics shifts, best practices when measuring public opinion,…

If there’s one thing you can take away from our recent Insights Executive Roundtable, it’s this: future growth depends on business and insights teams closely collaborating to build a capability that makes winning decisions. Insights executives from Philips, Mondelēz, and Colgate-Palmolive shared their perspectives on what that looks like in their discussion – a discussion…

Wondering what the future of ecommerce looks like in a world forever changed by 2020’s global pandemic? We were delighted to have Marissa Coslov, Vice President of Insider Intelligence, join our recent webinar to share some key ecommerce trends you ought to keep an eye on over the next few years. 9 highlights from Insider Intelligence’s…

What you need to know about key ecommerce trends in 2021 and beyond Wondering what the future of ecommerce looks like in a world forever changed by 2020’s global pandemic? We were delighted to have Marissa Coslov, Vice President of Insider Intelligence, join our recent webinar to share some key ecommerce trends you ought to…

At our executive panel with Forrester, American Express, Colgate-Palmolive, E.ON, Mondelez and The Home Depot, we heard how some of the world’s leading brands drive insights centricity with their Centers of Excellence (CoE). Cinny Little, Forrester principal analyst, recommends a “hub and spoke” model for CoEs, which was roundly endorsed in practice by the panellists.

What happens when business managers work with insights remotely? How do you ensure your stakeholders use insights to make decisions that keep the customer’s voice top of mind?

Too often the data and insights business managers need to solve problems and make strategic business recommendations are spread across disparate sources, bogged down by information silos inside teams, business lines, and platforms. In 2019, Gartner reported that almost 90% of business managers said it was important to use data to make their daily market-facing…

In our panel discussion on business impact and scale with insights Centers of Excellence (CoEs), Forrester Principal Analyst Cinny Little shared how CoEs can drive quality decision making with a “hub and spoke” model. She also previewed her new research report, “Deploy These Three Change Agent Personas To Drive More Decision-Making From Data,” which describes…

Market Logic works with insights organizations throughout the world who deliver insights to support decisions across a variety of corporate structures – decentralized, federated, highly centralized, and everything in between. An executive panel on scalability and business impact through insights centers of excellence provided a fabulous opportunity to explore these dynamics, with Forrester Principal Analyst…

The essential pre-condition to delivering insights that drive outstanding decisions is for your team to understand your business stakeholders and carefully listen to their business needs.  At our executive panel on scalability and business impact with insights centers of excellence with Forrester analyst Cinny Little and insights executives at American Express, Colgate-Palmolive, EON, Home Depot,…

Leaders from over 21 global brands came together to consider learnings from recent Forrester Research that shows how insights professionals can drive more actions from data and insights through Centers of Excellence (CoEs).