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Sep, 2019
We were lucky enough to be joined at ESOMAR Edinburgh (2019) by Robert Adams, VP Global Human Insights at VISA. We presented Visa’s case study for their successful Global
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Webinar & Events
Jul, 2019
Everyone is talking about AI, but hardly anyone is using AI to its full potential. Currently, the world’s three largest companies are building their business models on AI.
Posts
Jun, 2019
During a fascinating Market Logic webinar, experts from Ipsos, Reena Sangar and Paul O’Meara, shared how connected health solutions are changing the healthcare paradigm, as well
Künstliche Intelligenz (KI) ist auf Grund entscheidender ökonomischer Vorteile zum Top-Management-Thema avanciert. Die drei weltweit größten Unternehmen bauen ihre
Apr, 2019
We are pleased to be included in the Forrester Research report “New Tech: Market and Competitive Intelligence (M&CI) Solutions, Q1 2019.” The report names Market Logic
Feb, 2019
Market Logic was very excited to be at IIeX Amsterdam last week with Coca-Cola, where a lively agenda stimulated great discussions on the stage and conference floor, see the
Jan, 2019
Most of our readers—over 80%—believe artificial intelligence can help insights teams, based on the results of our last survey. Why? In the words of one respondent: “AI takes
Jun, 2018
The 2018 Mumbai Market Logic Insights Executive Roundtable took place in Mumbai, India and Saurin Shah, Head of CMI, Godrej Consumer Products, hosted. In attendance were
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May, 2018
Coca Cola’s generous invitation to host our November roundtable at their conference centre at 1 Coca-Cola Plaza in Atlanta was attended by insights and marketing executives from
Mar, 2018
At the 3rd Market Logic Executive Roundtable in Chicago October 2018, Paul Bould, VP Global Marketing Insights at Abbott Laboratories shared a detailed case study on deployment of
Aug, 2017
It would seem to some that AI marketing is a natural marriage for a marketer looking to deliver value by way of insights. However is that still a dream? Way back in 1965, Herbert
Jul, 2017
At the 2nd Market Logic Executive Roundtable in London last June, Chet Henderson, VP of Consumer and Market Insight, Foods & Sustainable Business, Unilever, shared a
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