19th November 2025, London, UK — Novartis and Market Logic were honored with the AI Pacesetter Award at the 2025 EMEA Paragon Awards, held on 19 November 2025 at the Fairmont, Windsor Park in London.
Hosted by ISG (Information Services Group), the Paragon Awards are a global awards program that celebrates excellence across technology-enabled services and spotlight initiatives that drive meaningful business transformation. These awards draw on extensive marketplace data and insights from client engagements to identify leaders that are shaping the future of enterprise technology. Award recipients are recognized not only for innovation, but also for delivering tangible, lasting value to clients and stakeholders.
The AI Pacesetter Award recognizes “substantial business impact through the adoption of AI”, specifically joint success in deploying Market Logic’s generative AI innovation, DeepSightsTM, to transform knowledge management and accelerate insights-driven decision-making across Novartis.
Specifically, this nomination and subsiquent win focused on the integration of DeepSights into Sherlock, Novartis’ internal platform for market insights. By embedding this gen-AI capability directly into this platform, Novartis equipped employees with rapid access to curated, trusted information pulled from a vast and verfied knowledge base. This empowers teams to surface answers instantly, streamline research workflows, and make more informed strategic decisions at speed.
“We’re honored to receive this recognition within such an innovative category,” said Dirk Wolf, CEO of Market Logic Software.
“Novartis has been a great collaborative partner in this AI journey and should serve as a model to any other organization looking to scale their insights capabilities. We look forward to continuing our commitment to working alongside our customers to deliver trusted, effective AI solutions that have demonstrable value for consumer insights and business teams alike.”
Dirk Wolf, CEO, Market Logic Software
This process delivered measurable acceleration of insight usage across the company and clear improvement in how teams consume, apply, and share market knowledge. It also demonstrates how AI can reinforce data trust, reduce duplication of effort, and convert information repositories into dynamic intelligence ecosystems for thousands of employees.
Novartis’ commitment to integrating AI responsibly at scale stood out among this year’s entries. Together, Market Logic and Novartis have demonstrated how generative AI can elevate enterprise knowledge ecosystems and unlock new levels of organizational agility and consumer-centric innovation.
