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Inside 2026 Consumer Health Trends: Insights That Drive Innovation

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As consumers redefine what it means to live “healthy,” the consumer health landscape continues to undergo rapid transformation. In this session, Market Logic and Euromonitor join forces to explore the emerging health and wellness trends that will shape 2026 and beyond—and how insight-driven organizations can turn these signals into tangible business growth. 

You’ll hear first from Matt Oster, Euromonitor’s Head of Health, Beauty and Hygiene Insights, and Nick Stene, Euromonitor’s Global Insight Manager for Consumer Health.  Their keynote will highlight the latest data from Euromonitor on what drivers are most impacting the fields of consumer healthcare, including: 

  • Global Context & Key Trends: Overview of 2025 consumer health market dynamics, including world sales patterns and the five major trends shaping the industry for 2025-26. 
  • Longevity as a Growth Driver: Deep dive into longevity claims across chronic health, beauty, and cellular health, supported by case studies and the rise of claim support evidence at scale in supplements. 
  • OTC Demand Shifts & Opportunities: Analysis of changing consumer behaviors – impact of infection rates, allergy spend, and pet-related triggers – highlighting actionable strategies to pivot toward new spending priorities and capture incremental sales. 

Then, you’ll hear from Market Logic on how teams can leverage these trends We’ll provide a practical look at how you can use your latest consumer healthcare reports to ideate and innovate with AI-powered tools like DeepSights’ Persona Agents.  

This session equips marketing, product innovation, and research teams with the information they need to stay on top of the latest consumer health trends, as well as a live look at the latest AI tools that are transforming the way teams can harness these trends to unlock business growth. 


🎤 Session Speakers:

  • Matthew Oster is the Head of Health, Beauty and Hygiene Insights at Euromonitor International. In this role, he drives editorial strategies for Euromonitor’s global health, beauty and hygiene industries and provides global insights and thought leadership on pressing topics for clients in this space. 
  • Nick Stene leads Euromonitor’s consumer health research globally, delivering quality improvements to data, nurturing a growing team of industry specialists, and championing strategic thought leadership and client value. Nick spent near two decades in big name brand and retailer product roles, then defecting to research and consulting for the last decade. 
  • Joseph Rini currently serves as Market Logic’s Director of Product Management and is responsible for driving the commercial and value considerations for the organization’s product offerings. Throughout his years at Market Logic, Joe has been integral in shaping the direction of the organization’s AI-enabled product suite through collaboration with a diverse customer base of enterprise insight leaders.