Market Logic Software, a global leader in market research and insights solutions, and Novartis, one of the world’s foremost pharmaceutical companies, are thrilled to announce their joint nomination as finalists in the “Best Data Solution” category at this year’s Market Research Society (MRS) Operations Awards. This nomination reflects the innovative partnership and the successful implementation of a cutting-edge knowledge management solution designed to empower Novartis with unparalleled insights and competitive advantage in the healthcare industry.
The MRS Operations Awards, often referred to as the Oppies, are a hallmark of excellence in market research operations, celebrating the highest standards in the industry. Recognizing outstanding achievements in areas such as data collection, data management, technology, and operational effectiveness, the Oppies honor organizations and teams that push the boundaries of what is possible in market research. This year’s nomination for Market Logic and Novartis underscores their commitment to leveraging advanced data technologies to drive impactful business decisions.
Novartis’s insights platform Sherlock, powered by Market Logic’s state-of-the-art technology, enables Novartis to seamlessly access, analyze, and act upon key consumer insights and market research, fostering more informed decision-making processes across the company. By consolidating data from various internal and external sources into a unified system, Market Logic has equipped Novartis with the tools necessary to stay ahead of competitors and drive innovation in the pharmaceutical industry.
The MRS Operations Awards are a cornerstone event in the market research calendar, bringing together the best and brightest in the industry to celebrate achievements in operational excellence. The “Best Data Solution” category highlights the importance of data innovation in driving business success, and Market Logic and Novartis’s nomination serves as a benchmark for others in the industry to aspire to.
Winners of the MRS Operations Awards will be announced at a ceremony in London on September 19, 2024. You can find out more information here.
