November 16, 2023
Read time: 5min
November 16, 2023
Read time: 5min
In today’s data-driven business landscape, insights teams are regularly battling resource constraints and facing relentless pressure to deliver actionable insights to the business at lightning speed. The pressure on insights and intelligence managers like yourself is relentless.
But by automating day-to-day insights management, AI enables everyone to do more with less, faster. There are increasingly more tools on the market that can transform the way you work, ensuring you are able to extract insights more easily and quickly – to release the full value of your investments in research and data assets.
One such tool that is making this process more efficient is DeepSights™ – a specially designed generative AI for insights Assistant. In this article, we’ll show you how to turn DeepSights™ into your personal AI assistant for market insights. Let’s dive in.
DeepSights™ is the first AI assistant designed for insights professionals, marketing managers, and product management experts. It was specially designed to empower businesses of all sizes with game-changing market and consumer insights, consistently and efficiently.
Today, DeepSights™ also leverages generative AI technology to provide instant answers to your business questions and generate concise, one-click insights reports on-demand. Read our press release to find out more about this latest iteration.
We found the top four insights use cases you can explore. Here is how you can use DeepSights™ to empower your insights team:
You can use DeepSights™ to extract the most pertinent data and information to answer business questions, eliminating the need to sift through countless documents, reports, and articles. This feature enables you to get the information you need faster – as seen by Philips’ case study of DeepSights™ VS ChatGPT and other generative AI tools. Plus, you don’t need extensive training, as you can ask questions in natural language straight from your standard collaboration tools including Microsoft Teams (as seen in the image below) and Google Chat.
Moreover, DeepSights™ is a reliable source of knowledge support, as it draws only accurate and relevant information from trusted sources. By extracting reliable, verifiable insights from your company’s knowledge base, it eliminates the risk of AI hallucinations or human bias.
Whereas manually assembling reports can take two to three hours, DeepSights™ automatically assembles and synthesizes information that answers specific questions into concise reports within minutes.
Next, instantly share reports with business stakeholders in a clear, user-friendly document. When preparing for a last-minute meeting, for instance, you can download PowerPoint slides for presentations or Word documents for easy sharing – and thus, accelerate smarter, decision-making across your team. Boosted by AI, DeepSights™ allows you to create summary reports on-demand – releasing hours of your day, so you can focus on high-value analysis instead.
Every time it answers questions and generates reports, DeepSights™ scales effortlessly to check 100% of knowledge assets for relevant insights. This means you’re not missing any important data – and can maximize ROI from your full knowledge investment.
Having instant, real-time access to insights makes it easier to integrate insights into where people work and collaborate. In fact, our recent AI innovation industry survey found that 73% of business leaders believe AI will help integrate insights into other businesses and processes.
With DeepSights™, you can streamline the process of incorporating data, saving time and effort. By enabling automated content uploads, for instance, DeepSights™ removes the need for manual tagging and classification of content pulled into your knowledge base – so you can spend less time on workflows and processes, and more time on strategy. The insights platform also keeps your data safe, by operating within your security guidelines and using IT and AI policies and frameworks.
DeepSights™ is specially trained to understand the meaning and context of insights information. It operates with six unique layers of AI analysis, reliably extracting only the relevant, factual information from your knowledge base.
Here are the major benefits of integrating DeepSights™ into your workflow, from a technical standpoint:
Now you are aware of the potential of DeepSights™ for your insights team, and how you can leverage the AI for insights assistant tool to match your needs. In a business landscape characterized by data overload, DeepSights™ empowers you to act swiftly on market opportunities, make smarter decisions, and maximize your knowledge investment. As Olaf Lenzmann, Market Logic’s Chief Innovation and Product Officer, shares:
“Market Logic aims to embed the use of market insights and intelligence into daily business operations. DeepSights’ use of generative AI has the power to transform the impact of research and data investments by bringing a deeper market understanding directly into key go-to-market processes.”Olaf Lenzmann
Get started today! Bring trusted insights into daily work effortlessly with DeepSights™ – and transform the way you access and share insights, and how knowledge flows through the business.
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