Consumer Goods
Key takeaways from our Market Insights Bootcamp Series
Here are some of the key takeaways from the Market Insights Bootcamp Series to help you become an insights-driven organization.
Read moreBeyond knowledge management: leveraging AI for quick, quality insights at Colgate-Palmolive
Market Logic recently joined our partners Colgate-Palmolive at MRMW EU 2022 to share about how our innovative partnership is moving us beyond knowledge management and into the world of AI-enhanced search and knowledge synthesis. Christian Niederaurer, Global Head of Insights at Colgate-Palmolive, and Olaf Lenzmann, Chief Innovation and Product Officer at Market Logic Software, shared…
Read moreMRMW EU 2022: Keynote Address with Colgate-Palmolive
MRMW EU 2022: Keynote Address with Colgate-Palmolive “Beyond Knowledge Management: Democratizing Insights with AI” This keynote address was presented alongside our partners Colgate-Palmolive at the MRMW: Europe Conference on 14 September 2022. Speakers:Christian Niederauer: Global Head of Insights, Colgate-PalmoliveOlaf Lenzmann: Chief Innovation & Product Officer, Market Logic Software
Read moreBest practices for gathering consumer insights in the CPG industry
Both multi-national corporations with hundreds of brands and thousands of products or a small home-grown business serving a local community—if you want to stand out from your competition and meet your customers’ evolving needs, you must understand your customer well. And the best way to understand your customer is by learning how to gather consumer…
Read more3 ways to use CPG consumer insights for a competitive advantage
How do consumer insights give CPG companies a competitive advantage? Competition in the Consumer Packaged Goods (CPG) and Fast-Moving Consumer Goods (FMCG) industry has become extremely complex. So has the data and consumer insights that can give Consumer Goods companies their competitive edge. Some have described navigating competition in the CPG industry today as akin to…
Read moreEvent recap: supercharging insights management at Mars
How did Mars Wrigley end up with the perfect FMCG insights management platform to unlock the power of insights across the enterprise? Insights pros from Mars Wrigley and Market Logic recently shared key takeaways from their innovative and successful partnership during a recent ESOMAR event “Supercharging Insights Management at Mars.” Here are some of the…
Read moreMars Wrigley’s Journey to “Zero Waste Research”
Mars Wrigley recently announced their goal to achieve Net Zero greenhouse gas emissions across their value chain by 2050. In addition, the manufacturers of chocolate, chewing gum, mints, and fruity confections, embarked on another Net Zero journey – the “Zero Waste Research” initiative. The “Zero Waste Research” initiative is about getting the best use out of research, knowledge, and insights with the goal to extract as much value out of…
Read moreSupercharging Insights Management at Mars
Mars always strives for insights management excellence, which led them to launch their “Zero Waste Research” initiative in 2020. But the need to supercharge insights management meant this initiative quickly became critical with business landscape changes, a global pandemic, and pressures to do more with less.
Read moreHow Colgate transforms trends knowledge into actionable insights at scale
As the pandemic catapults the world of ecommerce ahead in record time, there’s no shortage of trends data for decision makers to make sense of. But the truth is, decision makers aren’t comfortable making sense of it. Instead, they seek the guidance of experts, and they’re thirsty for domain experts to make better sense of…
Read moreOver 40,000 employees can self-service insights with L’Oréal’s “One Intelligence”
At Market Logic, our clients’ approaches to their insights platforms often fall on a spectrum. At one end of the spectrum, small teams start deploying insights platforms for their own use, gradually extending reach over time by leveraging success from one business line, function or region to the next. At the other end, corporations embark…
Read moreKellogg’s democratizes insights with next-gen platform
Terah Putman, Director of Next Generation Insights at the Kellogg Company, answered company leaders’ calls to fearlessly democratize the organization’s insights so stakeholders could self-service knowledge for a truly insights-driven company. The move aligned with the Kellogg Company’s restructures to a matrix organization—a transformation to less silos, increased integration between units and category teams, and…
Read moreAn insights ecosystem for General Mills
How can General Mills create not only an easily accessible library of insights but a living, breathing, evolving ecosystem their stakeholders could rely on to make winning decisions?
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