Consumer Goods

Event Recap: Supercharging Insights Management at Mars

How did Mars Wrigley end up with the perfect FMCG insights management platform to unlock the power of insights across the enterprise? Insights pros from Mars Wrigley and Market Logic recently shared key takeaways from their innovative and successful partnership during a recent ESOMAR event “Supercharging Insights Management at Mars.” Here are some of the…

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Mars Wrigley’s Journey to “Zero Waste Research”

Mars Wrigley recently announced their goal to achieve Net Zero greenhouse gas emissions across their value chain by 2050. In addition, the manufacturers of chocolate, chewing gum, mints, and fruity confections, embarked on another Net Zero journey – the “Zero Waste Research” initiative.   The “Zero Waste Research” initiative is about getting the best use out of research, knowledge, and insights with the goal to extract as much value out of…

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Supercharging Insights Management at Mars

Mars always strives for insights management excellence, which led them to launch their “Zero Waste Research” initiative in 2020. But the need to supercharge insights management meant this initiative quickly became critical with business landscape changes, a global pandemic, and pressures to do more with less.

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How Colgate transforms trends knowledge into actionable insights at scale

As the pandemic catapults the world of ecommerce ahead in record time, there’s no shortage of trends data for decision makers to make sense of. But the truth is, decision makers aren’t comfortable making sense of it. Instead, they seek the guidance of experts, and they’re thirsty for domain experts to make better sense of…

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Over 40,000 employees can self-service insights with L’Oréal’s “One Intelligence”

At Market Logic, our clients’ approaches to their insights platforms often fall on a spectrum. At one end of the spectrum, small teams start deploying insights platforms for their own use, gradually extending reach over time by leveraging success from one business line, function or region to the next. At the other end, corporations embark…

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Kellogg’s democratizes insights with next-gen platform

Terah Putman, Director of Next Generation Insights at the Kellogg Company, answered company leaders’ calls to fearlessly democratize the organization’s insights so stakeholders could self-service knowledge for a truly insights-driven company. The move aligned with the Kellogg Company’s restructures to a matrix organization—a transformation to less silos, increased integration between units and category teams, and…

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An insights ecosystem for General Mills

How can General Mills create not only an easily accessible library of insights but a living, breathing, evolving ecosystem their stakeholders could rely on to make winning decisions?

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Smarter decision making at Colgate-Palmolive

Colgate knows that fast decision-making based on easily accessible insights is key to meeting evolving consumer preferences and vigorous competition worldwide. At the Market Logic virtual Insights Executive Roundtable this year, we heard from Colgate’s Richard Thorogood, VP, Global Head of Consumer and Market Insights and Christian Niederauer, Director of Strategic Insights & Consumer Affairs.

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Farming for insights at Fonterra

Fonterra is a global dairy cooperative of 10,000 farmers with brands in over 150 countries, accounting for about a third of the world’s dairy trade. According to Tim Opie, GM Global Insights & Strategic Planning, the organization has been working hard to shift thinking from a supply-based company asking “how do we fill stainless-steel plants?”…

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Transforming insights into action at Coca-Cola

Coca-Cola is one of the world’s most beloved brands, standing strong across a federation of business units. But the pandemic presented its fair share of challenges, prompting the organization to simplify supply chain processes and place more intense focus on employees, systems, and of course, providing refreshing beverages to consumers.

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Building Toblerone’s brand book with insights

At IIeX 2020 in Amsterdam, Market Logic client partner Mondelez shared their exciting journey to true consumer centricity. Gabriela Gaut, European Director Insights & Analytics for Chocolate at Mondelez, shared a secret: most of her team members are market research people, and they love consumer centricity. They love it so much that they always want…

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How Godrej dealt with too much data

The 2018 Mumbai Market Logic Insights Executive Roundtable took place in Mumbai, India and Saurin Shah, Head of CMI, Godrej Consumer Products, hosted. In attendance were executives from Marico, Aviva, Axis Bank, and Tata Global Beverages. Saurin opened the 2018 Mumbai Roundtable with a tale of personal experience. When he first joined Godrej, he found…

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