Consumer Goods

MRMW EU 2022: Keynote Address with Colgate-Palmolive “Beyond Knowledge Management: Democratizing Insights with AI” This keynote address was presented alongside our partners Colgate-Palmolive at the MRMW: Europe Conference on 14 September 2022. Speakers:Christian Niederauer: Global Head of Insights, Colgate-PalmoliveOlaf Lenzmann: Chief Innovation & Product Officer, Market Logic Software

Both multi-national corporations with hundreds of brands and thousands of products or a small home-grown business serving a local community—if you want to stand out from your competition and meet your customers’ evolving needs, you must understand your customer well. And the best way to understand your customer is by learning how to gather consumer…

How do consumer insights give CPG companies a competitive advantage? Competition in the Consumer Packaged Goods (CPG) and Fast-Moving Consumer Goods (FMCG) industry has become extremely complex. So has the data and consumer insights that can give Consumer Goods companies their competitive edge. Some have described navigating competition in the CPG industry today as akin to…

How did Mars Wrigley end up with the perfect FMCG insights management platform to unlock the power of insights across the enterprise? Insights pros from Mars Wrigley and Market Logic recently shared key takeaways from their innovative and successful partnership during a recent ESOMAR event “Supercharging Insights Management at Mars.” Here are some of the…

Mars Wrigley recently announced their goal to achieve Net Zero greenhouse gas emissions across their value chain by 2050. In addition, the manufacturers of chocolate, chewing gum, mints, and fruity confections, embarked on another Net Zero journey – the “Zero Waste Research” initiative.   The “Zero Waste Research” initiative is about getting the best use out of research, knowledge, and insights with the goal to extract as much value out of…

Mars always strives for insights management excellence, which led them to launch their “Zero Waste Research” initiative in 2020. But the need to supercharge insights management meant this initiative quickly became critical with business landscape changes, a global pandemic, and pressures to do more with less.

As the pandemic catapults the world of ecommerce ahead in record time, there’s no shortage of trends data for decision makers to make sense of. But the truth is, decision makers aren’t comfortable making sense of it. Instead, they seek the guidance of experts, and they’re thirsty for domain experts to make better sense of…

At Market Logic, our clients’ approaches to their insights platforms often fall on a spectrum. At one end of the spectrum, small teams start deploying insights platforms for their own use, gradually extending reach over time by leveraging success from one business line, function or region to the next. At the other end, corporations embark…

Terah Putman, Director of Next Generation Insights at the Kellogg Company, answered company leaders’ calls to fearlessly democratize the organization’s insights so stakeholders could self-service knowledge for a truly insights-driven company. The move aligned with the Kellogg Company’s restructures to a matrix organization—a transformation to less silos, increased integration between units and category teams, and…

How can General Mills create not only an easily accessible library of insights but a living, breathing, evolving ecosystem their stakeholders could rely on to make winning decisions?

Colgate knows that fast decision-making based on easily accessible insights is key to meeting evolving consumer preferences and vigorous competition worldwide. At the Market Logic virtual Insights Executive Roundtable this year, we heard from Colgate’s Richard Thorogood, VP, Global Head of Consumer and Market Insights and Christian Niederauer, Director of Strategic Insights & Consumer Affairs.

Fonterra is a global dairy cooperative of 10,000 farmers with brands in over 150 countries, accounting for about a third of the world’s dairy trade. According to Tim Opie, GM Global Insights & Strategic Planning, the organization has been working hard to shift thinking from a supply-based company asking “how do we fill stainless-steel plants?”…