Market Logic for consumer goods

Consumer goods enterprises have one common challenge:
understanding changing consumer behaviors. Unlike many sectors, the CPG industry was able to grow despite the pandemic. However, this should not obscure the fact that many aspects of consumer needs and attitudes are changing.

Consumers focus more strongly on their environmental impact, on wellbeing and develop new consumption habits, due to the stay-at-home situation. Therefore, it becomes crucial to reevaluate markets, consumers, and their needs. When done right it causes enterprises to flourish – if ignored it will lead to disruption.

The main barrier to meeting consumer needs is ineffective insights management. Therefore, we developed a solution that empowers insights & analytics teams to capture, develop and share actionable consumer and market knowledge with business units in the organization.

The result is an organization that has a strict focus: delivering to the needs of the markets.

• The first AI assistant for trusted market insights
• Extract insights from your knowledge base in an instant
• Create insights reports on-demand