Market Logic serves some of the most innovative enterprises in the consumer goods industry. That is because we make most out of our clients consumer and market research and understand their challenges and requirements.
Consumer goods enterprises have one common challenge:
understanding changing consumer behaviors. Unlike many sectors, the CPG industry was able to grow despite the pandemic. However, this should not obscure the fact that many aspects of consumer needs and attitudes are changing.
Consumers focus more strongly on their environmental impact, on wellbeing and develop new consumption habits, due to the stay-at-home situation. Therefore, it becomes crucial to reevaluate markets, consumers, and their needs. When done right it causes enterprises to flourish – if ignored it will lead to disruption.
The main barrier to meeting consumer needs is ineffective insights management. Therefore, we developed a solution that empowers insights & analytics teams to capture, develop and share actionable consumer and market knowledge with business units in the organization.
The result is an organization that has a strict focus: delivering to the needs of the markets.
Insights connect is now an enabling transformation tool, that represents the voice of our insights team, and the galvanizer for a new way of working. When experts lead storytelling on how insights can lead to action, new, better habits start to form.”
— Global Growth Director, The Coca-Cola Company
There’s a hunger for insights across the breadth of partners, from R&D, commercial strategy, marketing, brand marketing, and innovation, as well as people from the agency side… This has driven a lot of behavior change – we have seen a huge jump in the average monthly users.”
— Director of Next Generation Insights, the Kellogg Company
We host online and in-person events for all those interested in the insights industry: from market researchers to executives. Take a look at our upcoming events, we hope to see you there!
