What once took five hours, now takes five minutes
It’s a Friday afternoon, and you urgently need answers about how inflation is impacting spending – in time for your Meeting on Monday morning. Rather than spend hours pouring through shared drives to find the information you need, a simple search on your insights platform instantly pulls and summarizes relevant information across internal documents, external news, and multiple file types. Even better, you can ask natural-language questions using DeepSights™, your generative-AI assistant that gives you synthesized, cited answers from trusted sources in seconds. You’ll be more than prepared for your Monday meeting, without staying late Friday night.
We’ve seen large corporations easily save more than 10,000 hours per year searching for consumer insights.
Read Visa case study to learn how Visa achieved positive ROI on their insights platform in less than a year.
Feed business teams with consumer insights at the speed of the market
Stop giving your business teams long reports they don’t read.. Instead, bust through information-overwhelm with up-to-date consumer insights tailored to your stakeholders’ roles and interests. Market Logic’s insights management software makes it easy for insights experts to send targeted, enriched insights that are fit for purpose, meaning your stakeholders have the information they need when they need it, and your business can outpace disruptions and trends with winning insights-driven decisions, on time and at scale.
Read the ColPal story to see how Colgate transforms trends knowledge into actionable insights at scale.
Reduce research spend and banish time-waste by knowing what you know
Your team is being asked to deliver double the insights with half the budget, so efficient workflows are more important than ever. One of the fastest ways to deliver consumer insights to the business is to leverage insights you already own. With a 360-degree view of your knowledge assets, your teams can easily search, find, and re-use insights from past research, syndicated sources, videos, or any other internal or external source.
When it’s time for new research, Market Logic Software automatically checks research briefs against your research repository to prevent duplication and identify knowledge gaps, so your teams save time and commission only the research they need. Meanwhile, your teams can easily configure research workflows with approvals, best-practice templates, and agency rosters.
Market Logic Software helps you know what you know, so you can reduce research spend by up to 20%.
See how Dyson delivers the big picture by collecting all their research in one accessible place.
“Why do my insights keep getting lost in translation?”
Transform intelligence into consumer insights that align, delight, and inspire decision makers to spot opportunities, translate them into winning strategies, and consider all the facts before acting. Market Logic insights software equips your insights experts with easy-to-use storytelling tools that present intelligence in a memorable way so your marketing and insights teams can easily understand and apply the insights they need.
We help turn insights experts from librarians into storytellers. Using our collaborative knowledge zones, you can create compelling insights that increase the usage of consumer insights in daily decision making by 60%.
Learn more about best practices for storytelling at Philips.
DeepSights™ “The first AI assistant for trusted market insights”
Have you ever wished you could read through thousands of reports and come up with synthesized, trustworthy answers to your stakeholder’s business questions in seconds?
We’ve got you covered. DeepSights™ is the first generative-AI assistant of its kind developed for just that. Let your business stakeholders ask natural language questions and get natural language answers directly from their standard business chat and email. DeepSights™ responds with complete, fully synthesized answers, citing knowledge sources your company trusts. It’s even multilingual, so you can converse in whatever language you choose and make siloed knowledge due to language barriers a thing of the past. Download the product overview to learn more about DeepSights™.
We’re distributing targeted research to our stakeholders – insights they feel are relevant and can save them time. Having one single source of truth helps pull the puzzle pieces together.”
Colleagues gain a different level of trust by receiving information from our experts. It gives our users confidence that they can work with these insights.”
The Insights Hub is the connective tissue for insights across our business, delivering fast access across corporate marketing and three business lines: nutrition, diabetes care and established pharmaceuticals.”
We have a suite solutions for knowledge management, answering business questions, and aligning and inspiring your business
