Market Logic serves some of the most innovative enterprises in financial services. That is because we make the most out of our clients’ consumer and market research, and understand their challenges and industry requirements.
The banking sector had a hard time in the last decade. It had to deal with low interest rates, low credit growth, changing regulations, and compliance requirements. Even worse: FinTechs are increasingly disrupting components of banks’ services. By redesigning them into highly accessible IT services they gain more and more of the value chain.
In comparison to Big Tech, it seems that many banks still have ways to go in connecting to the needs and expectations of their customers. Therefore, it becomes crucial for them to reevaluate markets, consumers, and their needs. When done right it will ensure future viability – if ignored it will lead to disruption.
The main barrier to meeting changing consumer needs is ineffective insights management. Therefore, we developed a solution that empowers Insights & Analytics teams to capture, develop and share actionable consumer and market knowledge with business units in the organization.
The result is an organization that has a strict focus: delivering to the needs of the markets.
We’re distributing targeted research to our stakeholders – insights they feel are relevant and can save them time. Having one center of truth helps pull the puzzle pieces together.”
— Director of Strategic Insights, Prudential Financial
We host online and in-person events for all those interested in the insights industry: from market researchers to executives. Take a look at our upcoming events, we hope to see you there!
