How is AI transforming roles, skills, and capabilities in insights functions?
How is AI transforming roles, skills and capabilities in insights functions?
November 2022 – At our recent “Insights Executive Roundtable” in London, we were joined by IPSOS’s Chief Knowledge Officer Simon Atkinson, who delivered the keynote address.
In his presentation titled “We Need to Talk About Change: the Dynamics of Public Opinion”, Simon shared recent figures on global demographics shifts, best practices when measuring public opinion, and the impact that current market trends are having on consumer insights.
We host our Insights Executive Roundtables periodically in cities throughout Europe and North America. Want to be involved in the next one? Don’t hesitate to get in touch.
Interview with Nextatlas CEO Luca Morena
Interview with Nextatlas CEO Luca Morena
What makes a good AI vs. a not-so-good AI?
An introduction to gen AI for businesses. From RAG to LLMs — get the lowdown.
How will AI connect insights to marketing and business systems in future?
Exploring the Future of AI in Marketing: Integrating Insights into Business Systems for Enhanced Decision-Making.
An AI insights guide for B2C brand managers and marketers
As a brand manager or digital marketer, how can you get started with generative AI?…
Full guide: How to become an insights-driven organization
To succeed in today's dynamic consumer landscape, your organization must be able to react faster…
People and AI skills – AI skills and human collaboration: How the roles are changing
How does this guide help you? In part 3 of our guide, we’ll delve into…
Part 2 – Guide: How to become an AI insights-driven organization
Learn the AI insights-powered enterprise systems architecture and processes.