Resource Hub/ Webinars & Events

Stream Market Logic and MMR's Qual360 Presentation

The Market Research industry stands to be the most transformed by new generative AI technologies. In our presentation at Qual360 EU, we showcased how AI for market research and insights is currently being deployed, as well as look at the attitudes and perspectives that researchers and business stakeholders alike hold towards these advancements.

Key session takeaways:
1. Challenges and opportunities presented by using generative AI for Insights
2. How will AI change the roles and responsibilities of market research professionals
3. Current use cases and deployments for AI in the market research sphere