Resource Hub/ Webinars & Events

Market Logic at DMWF Global

Market Logic at DMWF Global 2024

Market Logic participated in the premiere Digital Marketing World Forum in London, UK on June 25-26, 2024. This conference offered an exciting opportunity to explore the future of digital marketing technologies alongside some of the world’s most innovative organizations.

Keynote: Unlocking fresh consumer insights in marketing with generative AI 

Date: Tuesday, 25th June 2024
Time: 11:40AM
Location: Data, CRM & Insights Stage

Session Brief:

Generative AI is already being deployed across business types and functions. But when looking at how to break down information silos and deliver usable consumer insights to your marketing team, can AI tools be the answer? 

Market Logic’s solution DeepSights™ is the world’s first generative AI solution for consumer insights and market research. In this session, hear from Market Logic co-founder Olaf Lenzmann about how Market Logic has taken steps to develop a user-friendly, fit-for-purpose AI assistant that delivers cutting-edge insights to marketers across some of the world’s most innovative companies  

Key Takeaways:

  • Understanding the “AI for Insights” use case: How AI can inject consumer insights + market research into your daily workflows 
  • Best practices when deploying and integrating usage of new AI technologies across multiple business functions  
  • Future outlook: How generative AI technology will develop for the co-creation of research assets and business campaigns across functions 
Market Logic CIPO Olaf Lenzmann presents at DMWF Global in June 2024

Panel Discussion: From personalisation to productivity – how to utilise AI in your marketing strategy

Hear Market Logic’s CIPO and co-founder Olaf Lenzmann share his thoughts on the panel “From personalisation to productivity – how to utilise AI in your marketing strategy”, on stage during this year’s DMWF Global at the Olympia National, London.

At the Marketing & AI Automation Stage, Olaf will join fellow industry experts and speakers from world-renowned brands including Aisha Khan of Teva Pharmaceuticals; Asavari Moon of Future Female Marketers; Sabrina Godden of Vodafone and Qaiser Bachani of Mondelēz International.

Key Takeaways:

  • A look into all areas of marketing strategy that can be optimized with AI
  • Exploring top used and trending AI tools
  • How to effectively use AI to enhance positive output
Market Logic CIPO Olaf Lenzmann speaks on a panel discussion at DMWF Global in June 2024