How does insights management compare across different industries? Do they share the same challenges and use the same technology? In this panel discussion, we’ll hear from two winners of the BIG Innovation Award, who launched market insights platforms to deliver measurable impact in CPG and Finance. ColPal’s Global Knowledge Manager, Frank Santiago, and VISA’s Global Consumer Insights Manager, Jenny Michelman, will join platform provider Market Logic for this best practices panel.
At Colgate-Palmolive, the DIG platform democratized access to a $300-million insights asset with a Business Assistant for thousands of commercial managers and marketers. At the same time, their Digital Insights Workspace delivered substantial savings by automating research workflows to prevent project duplication and efficiently managing the agency roster. At Visa, the marketing governance unit systematically measured ROI on the Global Insights Exchange, where hundreds of thousands of dollars were saved every time the machine checked existing knowledge before starting a new project.
Of course, an award win does not happen overnight, we’ll also hear how ColPal and Visa designed their journeys to become insights-driven. In addition, we’ll learn more about the capabilities of a market insights platform – how they help you to find insights, engage the business, drive intelligence and automate research workflows.
Key takeaways from this webinar:
- Practical examples to measure the business impact you can achieve with a market insights platform
- How technology can scale your efforts to find insights, engage the business, drive intelligence and research new insights
- Designing a grow-as-you-go journey to think big, start small and grow fast