June 14, 2018

London 2018: Unilever hosts 2nd executive roundtable

The 2018 London Market Logic Insights Executive Roundtable was hosted by Chet Henderson, VP CMI Content, Connect & U-Innov8 at High Road House in London on June 14. The Roundtable is an exclusive dialogue where executives leading insights organizations exchange best practices. Chet Henderson opened the 2018 Insights Executive Roundtable and was joined by panellists from Mars and Ferrero, noting the very positive energy in the room. He welcomed newcomers and returning executives from the first London roundtable meeting in 2017. Chet observed that all Roundtable attendees were unified in their desire to improve the return on insights across their organizations and were excited to preview the next-generation insights platforms to help achieve this. In addition to a keynote on Insights ROI, Coca-Cola shared a case study about their marketing insights platform, ‘S&I Connect,’ which you can download now. You can read more about their case study and other topics that were discussed here.