November 21, 2017

2017: Market Logic executive roundtables

Market Logic has teamed up with the world’s top insights executives to facilitate high-level, invitation-only roundtables at exclusive venues. Popular discussion tracks focus on the impact of disruptive technologies on the insights profession, transformation and change management, and new ways to measure return on insights. Roundtables are hosted by Market Logic lead customers and conducted on location at client premises and at creative locations worldwide. Successful meetings lead to the formation of executive chapters with follow up webinars and face-to-face sessions. The first roundtables were convened in 2017:


at their headquarters in New York City’s financial district, March 2017 Twenty brave souls from Aetna, AIG, Cardinal Health, Colgate, Comcast, Fidelity, Keurig Green Mountain, MetLife, PepsiCo, and Prudential faced a blizzard to attend the day’s program.


at London’s High Road House at Soho House, April 2017 Unilever VP CMI Personal Care Chet Henderson welcomed insights executives from BBC, British American Tobacco, Ernst&Young, Ferrero, Friesland Campina, Imperial Brands, JTI, Kimberly Clark, M&S, Pepsico, Pladis, ProSiebenSat.1, Shell, Sky, Tesco, Disney and William Grant & Sons.


at Chicago’s Soho House, October 2017 Welcoming guests into their comfy cinema chairs, Paul Bould, VP Global Marketing Insights at Abbott Laboratories was joined by insights executives from Barilla, CardinalHealth, Comcast, Dart, Hallmark, Kellogg’s, Kimberly-Clark, Mars Wrigley, McDonald’s, McGraw Hill, Medela and MillerCoors.


at their Atlanta headquarters, November 2017 Graciously hosted by Galya Frayman Molinas, EVP Global Strategy, who welcomed insights and marketing executives from Aflac, Arby’s, AT&T, Newell Brands, P&G, The Home Depot, SunTrust, and Turner.


at their new Singapore headquarters, December 2017 Breaking in their new headquarters in Singapore, the Market Logic Executive Roundtable was hosted by Carlos Hernandez Jr, Asia Region Head of Market Insights. Attendees included representatives from Johnson & Johnson, lumenlab (MetLife), Mastercard, Reckitt Benckiser, and Visa.