April 12, 2018

Mumbai 2018: Godrej discuss the ‘Insights Repository’

The 2018 Mumbai Market Logic Insights Executive Roundtable was hosted by Saurin Shah, Head of Consumer Marketing Insights, Godrej Consumer Products at Godrej headquarters in Mumbai. The Roundtable is an exclusive dialogue where executives leading insights organizations exchange best practices. Saurin was joined by executives from PepsiCo, Kraft Heinz, Marico, Vodafone, Tata Global Beverages, Axis Bank and ICIC Bank. Saurin and his team presented a case study on the ‘Insights Repository,’ a Godrej initiative supported by Market Logic. The agenda included a keynote presentation on the impact of AI on insights management and an open discussion on Insights ROI (Return on Insights). You can read about the topics that were discussed here.