Chicago 2018: Abbott hosts an executive roundtable
The second annual Market Logic Chicago Executive Roundtable took place on September 14th at Soho House in Chicago. Paul Bould, VP Global Marketing Insights at Abbott, was kind enough to host Market Logic.
Paul welcomed new attendees and returning guests and introduced Jill Hunt, Director of Global Strategic Insights at Medela, who presented a case study on knowledge management.
Topics that were discussed by Jill included how the Market Logic platform:
Helped to reduce the duplication of knowledge
Produced relevant insights
How to handle structured and unstructured data and