March 31, 2020

Read time: 3min

Market Logic is here to help you through COVID-19

Market Logic Team

I wanted to take a moment at this very difficult time to reach out to our clients around the world and offer our support. Market Logic is here to help you. The unprecedented spread of COVID-19 has heralded a lot of uncertainty and fear, which is why we are closely following the recommendations set out by the German Ministry of Health and the US Center for Disease Control. We’ve implemented remote work for all of our worldwide employees, and I’m pleased to report that our teams are adapting well. The “new normal” means daily virtual scrums within each team and around the world, which are keeping us all closely connected despite working from home. In fact, Team America even convened a virtual St. Patrick’s Day celebration to keep spirits high! Over the last few days, many of our clients have also reached out to me with questions about the best ways to keep their organizations informed. There’s a lot of information in the media about COVID-19, but not much of this is specific to your categories and brands, so it’s easy for your stakeholders to get overwhelmed. That’s why I wanted to share a couple of simple best practices we’re seeing clients deploy on their insights platforms, to keep their business partners updated as the situation evolves.

Curate news channels on COVID-19 and your business

It’s important to get the right information to the people who need it most. Curated announcements and news channels on the homepage of every user’s software are great ways to deliver relevant insights about COVID-19 to your business lines. Our teams are ready to help you set up relevant channels that promote this vital content to targeted stakeholder groups. They’ll be happy to quickly configure AI noise cancellation filters and a shortlist of synonyms (COVID, COVID-19, Coronavirus, Corona Virus …) to make sure your expert channels deliver news without noise.

Deliver local, market-specific Knowledge Zones on COVID-19 with Q&A

Of course, regional Knowledge Zones are also a very effective way to inform your business community, and to keep the latest information up to date. This is where live Q&A can make a digital connection so remote managers can ask questions and get answers from your subject matter experts, on the ground and inside their time zone. Once again, our team is ready to help with refresher tutorials if you need them.

Continue to learn from other leading insights teams

Over the next few weeks, we’ll be sharing more updates on the best practices and learnings our clients and service teams are using to enable remote work while delivering vital insights to the business. I very much hope you find this information helpful in your efforts to manage your teams through COVID-19. These are tough and unpredictable times. Please don’t hesitate to reach out if you need any advice and support, or if you have any questions. Wishing you and your families good health and looking forward to talking soon.