Better consumer insights for marketing professionals

Market Logic enables marketing teams to capture and analyze valuable consumer data and convert it into insights that deliver a winning marketing strategy. We can help you understand and leverage consumer needs using the most advanced insights management process on the market.

Woman with black glasses in blue shirt explaining consumer insights to marketing team | Market Logic

At the core of consumer insights management

Understanding consumer needs

Successful marketing organizations have one thing in common: they orientate their actions with a strong focus on markets, consumers, and their needs. To develop customer centricity, three core problems must be solved:

  • Knowledge capture: relevant data, information & knowledge must be captured, organized, and made accessible for research, insights & analytics units.
  • Insights development: data and Information must be turned into actionable consumer and market knowledge, known as insights.
  • Business engagement: marketing & product units must be strongly interconnected with Research, Insights & Analytics teams to profit and effectively use the generated knowledge.
AI assistant for business insights solutions | Market Logic.

Use AI to extract consumer insights with ease

  • The first AI assistant for trusted market insights
  • Extract insights from your knowledge base in an instant
  • Create insights reports on-demand
Learn more about DeepSights™
Marketing professionals talking about consumer needs and insights | Market Logic

The Market Logic difference

Market Logic offers the most advanced insights management process on the market. Due to the systematic development of data, information & knowledge, business units get the information they need to develop branding and communication that resonates with the audiences.

Market Logic’s impact on marketing teams

Customer centricity

Products & Services that capture growth opportunities

Efficiency boost

Higher efficiency for finding, developing, and sharing information

Growth enablement

Positioning Marketing as a growth enabler for top management

Faster onboarding

Faster onboarding and knowledge transfer

Self service portal

More time to focus on work through the provision of a self-service portal

Single source of truth

One single source of truth for all consumer and market insights

With Market Logic, the collaboration between departments has improved significantly.

I find the essence of a study in no time. Thanks to our insights platform.

Now our Business teams have all the facts in front of them before when they need to make a decision.