Berlin, Germany, September 9, 2025 – In response to rising concerns over the declining impact of innovation in consumer brands, Ipsos, Market Logic Software, and Alchemy-Rx are joining forces to launch a new executive content series focused on unlocking growth through insight-driven innovation.
This collaboration brings together three innovation powerhouses, each with a distinct yet complementary role in helping companies reimagine how they turn insights into action. The series will explore the challenges facing CMOs, CEOs, and innovation leaders in today’s data-rich but insight-poor environment—and assist organizations to reignite innovation as a growth engine.
“At a time when brands are under pressure to cut costs, we’re seeing the long-term value of innovation fall off the agenda,” said Richard Davies, Co-Founder of Alchemy-Rx and former CPG CMO. “This series is about helping leaders bring innovation back to the center—not as a buzzword, but as a strategic, insight-fueled capability that can deliver results – at speed.”
A new survey of CEOs and CMOs, undertaken by Ipsos will anchor the series, providing fresh data on how executives perceive and prioritize innovation in their organizations. “Insights are abundant, but underutilized,” said Aron Galonsky, Head of Ipsos’ Innovation Practice. “By combining Ipsos research with Market Logic’s technology and Alchemy-Rx’s ideation capabilities, this partnership helps leaders connect the dots between what they know and what they do.”
Each theme will be explored through articles, webinars, and executive spotlights discussing real-world, timely innovation challenges and opportunities. Content will be distributed across all three partners’ channels, designed to provoke dialogue and offer practical tools to move innovation forward.
“This series isn’t just theoretical – we’re offering practical innovation perspectives,” added Daniela Zuin, Chief Marketing and Growth Officer at Market Logic. “We’re enabling always-on insights at scale, through cutting-edge AI, that empowers businesses to make smarter, faster innovation decisions.”
Together, the partners aim to reach C-suite, Marketing, and Innovation executives across CPG and adjacent industries – who are ultimately responsible for ensuring their organizations evolve, differentiate, and grow – and get them to reflect “Are we innovating enough? And is it having the impact it should with consumers?
The series launches on September 24 with a webinar, Innovation Reignited: Why CEOs can’t afford to Stand Still, with Gonzalve Bich, CEO of BIC. The series will culminate in January 2026 with the results of a C-Suite survey on innovation. Join us at the webinar kickoff, by registering at: [WEBINAR] Innovation Reignited: Why CEOs can’t afford to stand still
For more information, please contact:
Aron Galonsky, Head of Innovation at Ipsos: aron.galonsky@ipsos.com
Daniela Zuin, Chief Marketing and Growth Officer at Market Logic: daniela.zuin@marketlogicsoftware.com
Richard Davies, Co-Founder of Alchemy-Rx: richard@alchemy-rx.com
About Ipsos
Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing nearly 20,000 people. Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques. “Game Changers” – our tagline – summarizes our ambition to help our 5,000 clients navigate with confidence our rapidly changing world. Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120, Mid-60 indices, and is eligible for the Deferred Settlement Service (SRD).
Find out more at https://ipsos.com
About Market Logic Software:
Market Logic is the leading SaaS provider of market intelligence and insights solutions. Our special purpose AI for Insights technology powers our DeepSights platform, allowing insights teams and business decisions makers to transform trusted insights into impact at scale and speed. We’ve helped hundreds of consumer-focused brands across the globe to become insights-driven businesses. Market leaders such as Unilever, Vodafone, Bayer, and Tesco are driving innovation and making smarter market moves with the support of Market Logic.
Find out more at https://marketlogicsoftware.com/
About Alchemy-Rx
Alchemy-Rx is a growth consultancy designed with one purpose: to help brands grow. We help ambitious brands uncover new opportunities and unlock practical, high-impact strategies. With deep expertise across strategy, marketing, innovation, and analytics, our team brings decades of operating experience to deliver actionable solutions that drive real results. From startups to Fortune 200 companies, clients choose Alchemy-Rx for fast, practical, and effective work tailored to their most pressing growth challenges.
Find out more at https://www.alchemy-rx.com/
