Market Logic for Claims Development

Speed up claims projects, massively reducing turnaround times for substantiation, approvals and leveraging fully digitized and auditable workflows. Market Logic allows you to gain a competitive advantage through bold product and advertising claims. By providing state-of-the-art processes and services you get empowered to do what you love most: finding reliable sources, developing them into digestible content, and sharing them to your audiences.

If a claim is challenged, finding the substantiation is one click away minimizing risk and disruption to the business. Market Logic also ensures you never use unapproved claims, respond to challenges quickly, confidently and protect the reputation of your brand.

Establish a single source of truth for all claims at every stage of the lifecycle, right at your fingertips. Market Logic ensures you connect the right people with the right information to define functional product benefits, differentiate from competition, and support the brand. Cross-functional collaboration for better innovation.

Everything your team needs to streamline your product and marketing claims process. No more loosely connected tools, shared folders, email and spreadsheets. Boost efficiency with a platform that integrates all assets related to claims in one location from substantiation documentation to marketing assets linked to claims, natively with audit trails and version histories.