Discover how global Food & Beverage (F&B) giant Mars — operating across diverse sectors and markets, with a wealth of consumer insights and data from various segments, including pet care, food, and confectionery — partnered with Market Logic Software, the market research and insights solutions provider.
Learn how they built a company-wide platform that addressed common consumer and market insights problems. Explore our full case study to discover how Mars:
- Enhanced its strategic alignments
- Improved its knowledge-sharing culture
- Boosted operational efficiency
- All while upholding ethical standards through its Responsible AI Council.
Dive in deeper. Watch the webinar
Listen to Matthew Blacknell, Global DComm Customer and Shopper Insights at Mars, speak about how Mars is supercharging market insights with AI on the enterprise level, by deploying Market Logic’s gen-AI solution DeepSights. Hear our partners’ perspectives on the key use cases, present challenges, and future potential for this game-changing technology.
