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Use APIs to unleash the power of AI market insights
We understand that IT and digital transformation leaders like you are feeling the pressure to leverage gen AI and spread market knowledge across your organization. So, are you wondering how to harness generative AI for increased market and customer intelligence organization-wide? Our latest guide Use APIs to turbocharge market knowledge with AI: A guide for IT, digital transformation leaders, and SVPs of insights, explains how APIs can transform your access to market insights to drive productivity, and significantly impact your return on AI investment.
Pressure to leverage gen AI for competitive advantage
Generative AI clearly boosts productivity, and expectations are high that when implemented, this tech will drive a competitive advantage — and that companies which effectively optimize their AI tech stacks first will likely leapfrog ahead.
But navigating the AI landscape isn’t easy, as IT and insights leaders struggle with how to best leverage AI for connecting data-driven insights to employees. Digital clutter, data silos, and a proliferation of tools hinder seamless integration, leading to wasted resources and missed opportunities. It’s no surprise that many IT leaders recently reported they regretted hastily investing in AI that didn’t pay off as expected.
The good news is there’s a way to overcome these challenges and future-proof your AI investments while also unleashing the power of market knowledge across your organization — and our tailor-made guide will help walk you through it.
Why you need specialized AI for your market knowledge
The first step to making effective business decisions is to access only the most relevant and up-to-date information about your customers via AI-driven market insights.
Independent of which sector you’re in — be it Retail, FMCG, Pharma & Healthcare, or Finance — it’s critical for organizations like yours to use specialized AI solutions tailored for customer insights rather than rely on generic tools, like Copilot for Microsoft 365, for example.
Generic AI tools, while useful for some tasks, can make mistakes if not trained and fine-tuned to understand market knowledge contexts. This can play out in hallucinations and irrelevant, inaccurate responses to business questions.
You can avoid these pitfalls by employing an AI that’s an expert in the nuances of market research, competitive intelligence, and customer feedback. This ensures that your market insights are accurate, relevant, and contextually appropriate, giving your organization a decisive edge. A fit-for-purpose AI knowledge-management solution will bring trusted customer insights into daily work effortlessly while also saving you time and resources.
Maximize your AI architecture & tech spend
While it’s essential to work with a specially-built for insights AI platform, if you want to deliver on high AI expectations, you need more than just specialized AI. You also need to overcome sprawling tech stacks and difficult integrations. And for that, APIs that can feed reliable customer insights throughout your tech organization are a powerful solution.
Our recent guide delves into five practical ways you can optimize your AI architecture and tech spend using APIs for AI-powered market insights:
- Tap into market knowledge from any app
- Easily integrate trusted market insights into any IT system
- Scale customer insights AI alongside business growth
- Accelerate the secure growth of your marketing knowledge with automatic data ingestion
- Invest in robust, secure, and compliant AI for insights systems
Imagine seamlessly infusing trusted customer insights into any workflow your teams use, whether it’s Microsoft Office 365, Google Workspace, or your own custom-built systems. The benefits are vast — read on below to discover them.
Real-world use cases
Be sure to check out the guide Use APIs to turbocharge market knowledge with AI for concrete examples of how you can implement DeepSightsTM API. From enhancing corporate search systems to integrating AI insights into other AI tools, these use cases illustrate the transformative potential of AI APIs across various business functions.
- AI-to-user facing apps: Improve your corporate search systems by integrating DeepSightsTM API to provide natural-language answers based on a comprehensive search of your knowledge assets. This leads to quicker decision-making and increased operational efficiency.
- AI-to-specialist AI: Enhance concept-generating AI tools with DeepSightsTM API specialized market insights, enabling faster and more relevant concept development.
- AI-to-generalist AI: Augment general-purpose AI tools like Microsoft Copilot with DeepSightsTM API to ensure comprehensive and accurate answers based on your organization’s proprietary data.
The potential applications of DeepSightsTM API are vast, all enabling employees to quickly find and leverage proprietary knowledge for faster, more informed decisions. The use cases in our guide demonstrate the transformative impact that an AI API can have on an organization’s AI-driven initiatives.
Time to take action
In a world where AI adoption is accelerating, the decisions you make today will shape your organization’s future. By investing in AI API for marketing insights, you’re not just keeping up with the competition — you’re setting the pace.
Remember, generative AI tools aren’t just for helping humans — they’re powerful tools for enhancing your existing AI systems. By feeding trusted market insights into AI-powered concept generators or generalist AI tools like Microsoft Copilot, you can ensure your tech stack delivers the high-quality, relevant insights that drive better decisions across your organization.
Download this must-have guide for IT, digital transformation, and insights leaders
Learn how the right API for market insights can offer you a robust, scalable solution that integrates seamlessly with your existing systems and delivers the specialized insights you need to drive informed decision-making and optimize your AI investments.
It’s time to unlock the full potential of AI-driven market knowledge and see a higher return on your AI investments. Don’t wait—download Use APIs to turbocharge market knowledge with AI: A guide for IT, digital transformation leaders, and SVPs of insights today to learn how to unleash the power of AI insights and drive your organization forward.
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