In an era dominated by data overwhelm, the ability to quickly aggregate and distill information from multiple sources for your market questions is essential for making strategic decisions. That’s why we are excited to unveil Market Logic’s latest innovation: the integration of structured data capabilities for DeepSights™. 

Leveraging cutting-edge AI technology, your powerful AI assistant DeepSights now provides you with even deeper market insights. It is designed to supercharge your answers and deliver the most comprehensive, high-quality responses to your market inquiries.  

DeepSights seamlessly integrates structured data — such as sales and customer experience information stored in databases — with unstructured content like text and visuals found in reports and transcripts. This structured data innovation offers users a 360-degree view of their market segments, enabling more informed strategy development and decision-making. Find out more about structured data integration and dive into the key features of DeepSights in this blog post. 

Today, learn how DeepSights’ structured data innovation can provide unparalleled value to your market insights strategy via tangible use cases and their business impact on your organization. As a user, see how an AI for insights solution can empower your insights and business teams with more detailed, accurate, and actionable information — for better and faster decision-making.  

Four key DeepSights use cases for boosting business impact 

DeepSights goes beyond other generative AI solutions by supercharging your market research with a range of AI-driven innovations. From extracting crucial visual data to evaluating the reliability of diverse sources, DeepSights equips professionals with the right insights to make smarter, more informed decisions. Get the four top use cases. 

Use case 1: Comprehensive 360° market understanding and simplified data analysis for category managers  

Category managers often face the challenge of piecing together a complete view of their market segment, in response to their market questions.  DeepSights solves this problem by providing unified data access to all data sources in one place — structured data, unstructured data, syndicated research, industry newsfeeds, internal knowledge — to deliver a more holistic view of the market.  

By synthesizing varied sources, it provides managers with the actionable insights they need to craft category strategies that boost sales, optimize customer engagement, and keep them ahead of competitors.  

Outcome: The comprehensive and real-time insights enable swift adaptation to changing market conditions, resulting in better-targeted strategies that significantly enhance sales performance.  

Understanding customer preferences and market gaps helps category managers develop targeted strategies that significantly enhance sales and improve customer engagement. Additionally, the platform’s efficient data synthesis streamlines work processes, freeing up time for strategic planning and cost management, which in turn boosts overall productivity.  

Use case 2: Customer experience managers can transform visual real-time data into actionable insights  

For customer experience managers, analyzing graphs, charts, and infographics can often be overwhelming, with important information easily overlooked.  DeepSights changes that by effectively extracting actionable insights from complex visual formats. 

This capability ensures that nothing critical is missed, allowing managers to drive customer engagement based on complete, well-rounded insights.  

Additionally, the latest release of DeepSights allows customer experience managers to access real-time structured data effortlessly — facilitating the extraction of actionable insights from complex data sets. It also enhances the ability to respond promptly to evolving customer preferences and market trends. 

Outcome: Customer experience managers can be confident that no critical information has been overlooked in their customer experience analysis. By making sense of visual data and having a complete view, businesses can improve decision-making accuracy, increase efficiency in data analysis, and uncover unique insights that give them a competitive advantage.  

The business impact of connecting all internal and external sources, leveraging visual and structured data analysis

As seen in the two use cases above, by connecting internal and external data sources and leveraging visual and structured data in response to market questions, businesses can save time synthesizing a wide range of information — leading to increased efficiency. 

This integration delivers the most comprehensive and trustworthy insights, which empowers confident decision-making. Additionally, uncovering unique insights from visual and structured data provides a competitive advantage, helping organizations stay ahead in the market. Together, these benefits drive smarter strategies and improved operational performance.  

Use case 3: Rigorous data reliability for market insights analysts 

When exploring new market potential, market insights analysts need to evaluate emerging market opportunities at short notice. To do so, they must sift through a variety of data sources, each offering unique perspectives and potential biases.   

DeepSights ensures the reliability of these insights by highlighting inconsistencies and pinpointing areas of concern. This rigorous analysis allows analysts to confidently recommend strategic actions, minimizing the risks associated with market entry. The AI watchotus feature covers both structured and unstructured data. 

Outcome: Analysts can rely on DeepSights to reduce financial risks by relying on data that has been critically evaluated, leading to more confident and informed decisions for market ventures. 

Use case 4: Customized source control for tailored insights 

For insights managers overseeing multiple projects, ensuring the relevance of data sources is crucial. An insights manager must ensure AI-generated responses are accurate and tailored to specific project needs. Controlling the sources used by the AI is key to maintaining both the quality and relevance of the information. This allows for more precise and reliable insights that align with the project’s objectives.  

DeepSights empowers users to control which sources the AI uses for generating responses, allowing for greater precision and alignment with specific project goals. For instance, users can now tailor data sources more precisely, combining structured and unstructured data. With the structured data integration, DeepSights enhances its utility across various roles, providing more comprehensive, accurate, and actionable market insights.  

Users can also explicitly exclude certain sources that may not be relevant for a particular analysis. By expanding or narrowing source inputs, businesses can ensure that their insights are always aligned with specific project goals, current business objectives, and market dynamics.   

Outcome: This tailored approach to data sources ensures that AI-generated responses to market questions remain accurate, relevant, and adaptable to the evolving needs of the business, enhancing overall strategic agility in response to market shifts. 

The business impact of data integrity and tailored source control

The business impact of data integrity and tailored source control is significant. By ensuring insights are based on consistent and reliable data, companies can make more trustworthy decisions. Additionally, the ability to tailor information to specific project requirements results in personalized insights, enhancing the relevance and accuracy of the data.

This combination of data reliability and customization leads to more effective decision-making, better alignment with business goals, and a more agile response to changing market conditions. 

The power of DeepSights structured data integration for all teams 

Whether you’re a category manager, customer experience professional, or market insights analyst, DeepSights’ structured data innovation is designed to support and enhance your decision-making processes. DeepSights’ ability to synthesize a wide range of data, extract actionable insights from visual content, and ensure the reliability of sources allows businesses to stay ahead in today’s AI-powered landscape. 

By harnessing DeepSights for supercharging answers to your market questions, teams across your organization can make faster, smarter decisions, ultimately driving performance and delivering cutting-edge, AI-driven insights. 

Get started with DeepSights 

See DeepSights™ in action by requesting a demo. If you are interested in exploring the solution and add value to your insights, drop us a line today!

If you’re already a Market Logic customer, the structured data integration can be integrated into your existing setup upon purchase.