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Mar, 2021
Decision-makers only use evidence in 50% of their decisions. There are two reasons why: they can’t find the evidence they need when they need it, and when they do find evidence,
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At our executive panel with Forrester, American Express, Colgate-Palmolive, Mondelez and The Home Depot, we heard how some of the world’s leading brands drive insights
Market Logic Software is an insights management solution working with insights organizations throughout the world that deliver insights to support decisions across a variety of
The essential pre-condition to delivering insights that drive outstanding decisions is for your team to understand your business stakeholders and carefully listen to their
Oct, 2020
At the Market Logic Insights Executive roundtable, we were joined by top insights executives who helped us understand the impact their platforms have had on the business. Leaders
Learn from top industry leaders who have successfully rolled out their Market Logic insights platforms to generate and capitalize on insights.
Apr, 2019
We are pleased to be included in the Forrester Research report “New Tech: Market and Competitive Intelligence (M&CI) Solutions, Q1 2019.” The report names Market Logic
Jan, 2019
Most of our readers—over 80%—believe artificial intelligence can help insights teams, based on the results of our last survey. Why? In the words of one respondent: “AI takes
Keep up to date with the latest insights from Market Logic as well as all our company news in our free monthly newsletter.
Aug, 2017
It would seem to some that AI marketing is a natural marriage for a marketer looking to deliver value by way of insights. However is that still a dream? Way back in 1965, Herbert
Mar, 2017
When it comes to artificial intelligence and cognitive computing, we couldn’t be living in more exciting times – new methods and technologies are invented every day,
Feb, 2017
In one of a series of essays on the impact of AI on the insights profession, Martin Rückert identifies a key technology to efficiently find patterns and insights from exponential
In one of a series of essays on the impact of AI on the insights profession, Martin Rückert, our Chief AI Officer, identifies a key technology to efficiently transform
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