This year, Market Logic was proud to sponsor MRMW EU.
On October 10-11, 2024, we joined market research experts in Berlin, Germany, for two days of networking, presentations, panel discussions, and more.
We took the stage on Day 1 to discuss how AI is reimagining market insight strategy within the enterprise.
Session Details
Driving organizational change with AI-powered insights
Thursday, 10th October, 9:30-10:00AM
Speaker: Olaf Lenzmann, Chief Innovation & Product Officer @ Market Logic Software
- Understanding the “AI for Insights” use case: how have AI solutions changed daily workflows
- Breaking down knowledge silos and driving a new, insights-first mentality
- Best practices for connecting business users to consumer & market insights
- AI-powered insights as a tool for digital transformation
