Innovation isn’t the job of R&D – it’s the job of every single person in your organization.”
Gonzalve Bich, CEO of BIC
Innovation has long been the engine of growth — but today its ability to contribute to top line growth is declining. Companies are focusing on price and short-term tactics, private labels are gaining ground, and investment in innovation is shrinking. In this kickoff webinar to our executive series on insight-driven innovation, we explore how C-suite leaders can reverse the decline of innovation and reignite growth. This session is co-hosted by Ipsos, Alchemy-Rx, and Market Logic. Join us with Gonzalve Bich, CEO of BIC, for an invigorating discussion on the strategic imperative of innovation in a saturated, high-pressure market.
Register to watch the full interview, as well as be notified of other series videos and article. You will be eligible to receive a copy of the Ipsos Executive Survey on Innovation.
Speakers:
- Gonzalve Bich; CEO, BIC
- Adam Brown, PhD; Vice President, Innovation, Ipsos
- Tiffany Stork; Head of Marketing, Alchemy-Rx
