In April 2025, Market Logic and longtime partner Mars presented at the Quirks Conference in Chicago, IL. Our presentation, “Reimagining Knowledge Management in the Age of AI” explores how Mars and Market Logic have partnered to reshape their insights capabilities by leveraging new gen AI research workflows.
Presented by Joseph Rini, Director of Product Management at Market Logic Software, and Nancy Stettler, Global R&D Sensory and Consumer Scientist at Mars Petcare.
Session Details:
Today’s insights and market research teams face increasing demands for timely, relevant insights on demand. But how do enterprises like Mars not only ensure that their consumer insights are accessible but also drive measurable impact at scale?
This session will look at the evolving role of the insights function in the age of AI. Join Market Logic and Mars to discuss how teams are leveraging reimagined knowledge management technology to unite enterprise functions, centralize their knowledge assets and embed insights directly into daily business decisions.
We will also take a look at the future trajectory of AI-powered insights technology and outline the best practices around how enterprises can deploy these rapidly evolving solutions effectively. The end result? AI that helps you maintain competitive advantage and fosters a culture of insights-led innovation throughout your organization.
Key takeaways:
- Strategies for democratizing insights and embedding them into everyday business operations through AI-enabled knowledge management.
- The role of AI in generating actionable, trusted consumer and market insights – and how insights teams can work strategically with AI.
- Use cases: A firsthand look at how Mars is scaling the impact of its insights across enterprise functions.
