In January 2025, Market Logic and longtime partner IPSOS presented the Title Keynote at Qual360 EU in Berlin, Germany. Our presentation, “How AI Is Shaping the Future of Market Research & Insights” delves into global attitudes towards AI in the research as well as current AI deployments shaping research workflows.
Presented by Olaf Lenzmann, Chief Innovation & Product Officer at Market Logic Software, and Aynsley Taylor, Director of IPSOS Knowledge Center at IPSOS.
Key Takeaways:
How AI Is Shaping the Future of Market Research & Insights
- How will new technologies change the way end-users’ interface with and find insights?
- What responsibility do research teams have in establishing good data governance within their organizations?
- What are the best practices for enabling teams to use new AI technologies in research and insights development?
- Future Outlook: How will AI “agents” transform end-to-end research workflows?
